Tag Archives: sword

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
by
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Apr 09

Science Fiction Author Jaleta Clegg Lands On The Child Finder Trilogy

Today’s guest-blogger is Nexus Point author, Jaleta Clegg, and I have to warn you…she’s a hoot! Jaleta was born some time ago, so she tells me. She’s filled the years since with many diverse activities, such as costuming, quilting, cooking, video games, reading, and writing. She’s been a fan of classic sci-fi books and campy movies since she can remember. Her collection of bad sci-fi movies is only rivaled by her collection of eclectic CD’s (polka, opera, or Irish folk songs, anyone?).

Her day job involves an inflatable planetarium, numerous school children, and starship simulators. Her summer job involves cooking alien food for space camp. She writes a regular column in Abandoned Towers Magazine–fancy dinner menus for themed parties.

Her first novel, Nexus Point (www.nexuspoint.info), is now in print from Cyberwizard Productions. She has stories published in Bewildering Tales, Abandoned Towers, and Darwin’s Evolutions.

Jaleta lives in Utah with her husband, a horde of her own children, and two ancient, toothless cats. She wants to be either Han Solo or Ursula the Sea Witch when she grows up. If she ever does. She also detests referring to herself in the third person, but sometimes she bows to necessity. Read More

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Feb 05

Award-Winning Mystery Writer Stacy Juba Joins Mike Angley Today

I am pleased to introduce today’s guest-blogger, Stacy Juba. Stacy is the author of the mystery novel Twenty-Five Years Ago Today. She is a freelance writer and former daily newspaper reporter with more than a dozen writing awards to her credit, including three New England Press Association awards and the American Cancer Society New England Chapter’s Sword of Hope Media Award. Her young adult novel Face-Off was published under her maiden name, Stacy Drumtra, when she was 18 years old. Read More

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Jan 15

Kathleen Cunningham Guler Visits Mike Angley At The Child Finder Trilogy

Today’s guest is novelist Kathleen Cunningham Guler. She is the author of the multi-award winning Macsen’s Treasure Series. Drawing on a long background in literature and history as well as her Welsh and Scottish heritage, she has published numerous articles, essays, reviews, short stories and poetry. Kathleen is a member of the Historical Novel Society, the International Arthurian Society and participates in various writing organizations.

She’s written a four-part series of spy thrillers set in fifth century Britain. She’s also just completed a blog tour that coincided with the release of the fourth and final book, A Land Beyond Ravens. Read More

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