Tag Archives: Signing

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
by
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Nov 26

Cynthia Vespia, a Veteran to Mike Angley’s Blog, Returns for a Second Visit

MA: It’s always fun to have authors make return visits to my blog, and today I am joined by one such previous guest, Cynthia Vespia. Cynthia first posted with me on January 8, 2010, and you can read her original post here: Cynthia Vespia, Demon Hunter Author, Guests with Mike Angley.

Cynthia’s first novel, a medieval fiction entitled The Crescent (iUniverse) was published in August 2005. The novel was unanimously praised as “an engaging, descriptive read” which prompted a sell-out at Borders Bookstore in less than one hour during the first official autograph signing.

In 2009 she released Demon Hunter: The Chosen One (AspenMountainPress.com) which quickly reached number 3 on the Fictionwise.com bestseller list. The success of Demon Hunter was followed up by the sequel, Demon Hunter 2: Seek & Destroy which takes the characters and the reader on a journey that begins on the high seas and ends in Hell. Both novels (published in e-book format) were nominated for Best Series in 2009 by LRC Cafe.

Cynthia’s latest release returns to the contemporary side of thrillers but still contains that special “twist” that her novels are fast becoming known for. Life, Death, and Back (WeavingDreamsPublishing) delves into the paranormal when a man’s life is tragically cut short and he remains on Earth in the spiritual form to tie up loose ends.

Welcome back, Cynthia, and congratulations on your new release. Tell us a little more about you and what drives you to write.

CV: I believe we are all born with an innate talent and desire, something that drives us above anything else. Whether we develop and pursue that talent is up to us in the end. I’ve been interested in writing since I was a little girl and I’m fortunate enough to have realized my dream of publication. Most people never ever see their dreams realized. Sometimes life becomes what happens to you while you’re busy making plans. That is why my new release Life, Death, and Back is so special to me.

MA: And you mean it just released, as in two days ago, I believe! What do you enjoy most about the writing experience?

CV: Story telling. I like the escape novels bring. Creating worlds, characters, it’s always juiced me. I used to read alot as a kid and I loved the way writers like Piers Anthony, Robert E Howard, and C.S. Lewis used to draw me in to their stories. It’s been a passion of mine for years.

MA: You have to tell us all about Life, Death and Back.

CV: In the wake of his death Bryan Caleb begins to realize how precious living is and how much he’d taken for granted. Now he has unfinished business. In exchange for more time on Earth, Bryan has been granted guardianship. Even as he struggles with his own mortality Bryan must find the compassion within himself to help guide Lisa Zane, an emotionally and spiritually drained young girl, through her troubled life to find her true purpose. For it is only with Lisa’s help that Bryan can rescue his very own son from the life of crime he has fallen into before Kriticos Caleb’s fate mirrors his father’s…in death.

Life, Death, and Back was written in the spirit of all classic thrillers and suspense novels, but it carries with it crossover appeal. The phenomena of ghosts and angels is a widely discussed topic spreading to many channels. There are many who have seen and experienced things not completely explainable. This novel is intended for them as well.

MA: How risky was it for you to develop your protagonists’ character?

CV: Usually when writing a contemporary thriller you can push the boundaries but it needs to stay based in reality otherwise you lose your audience. But I had alot of freedom in the development of Bryan Caleb because you tell me how someone who comes back from the dead is going to act! It did present a challenge though. I wanted Bryan to be ethereal but remain emotional at the same time. Without emotion you can’t drive the story and Bryan needed to draw from his heart and soul to take on some of the obstacles that I put in his path.

MA: I like obstacles. They make thrillers…well…thrilling! What makes Bryan “tick?”

CV: Bryan’s a guy who’s had a blessed life but it has been cut short so he’s pretty bitter about it. He’s caught between worlds unable to contact his loved ones and presented with a task of helping this troubled girl Lisa Zane get out of the trouble and danger she’s found herself in. So his current predicament represents both strengths and weaknesses at the same time.

MA: So who is the main character that torments Bryan? Who’s the bad guy?

CV: I have my antagonists such as Cyrus Houston the criminal mastermind holding Lisa against her will. And also Kriticos Caleb, Bryan’s own son, who poses a very real threat and detriment to Bryan’s causes. But I’d say the nemesis in Life, Death, and Back is really Bryan’s ability to cope with everything that is being presented to him. From being tragically killed and walking the second plane as a ghost to being resurrected and having to relearn life skills, it’s all alot for one man to deal with…how does he do it? Well you’ll have to pick up your copy to find out!

MA: How did you come up with the idea for the story?

CV: The idea to write Life, Death, and Back came from a need to delve into the mysteries of death and the afterlife. At an early age I had to overcome some tough losses to my immediate family. Dealing with such tragedy sticks with you, it becomes part of your soul, and is probably reflective in this story. The novel is a fast-paced thrill ride that asks and answers alot of questions. How will we be remembered? Who will we leave behind? What is our legacy? And most importantly how can we make a difference while we still live? Not often in life do we get second chances. We make our mistakes and must continue on, hopefully a little wiser having learned from the experience.

MA: Some lofty questions, indeed! What are your future writing plans? Any new ideas?
CV: I have many. At the moment I’m seeking a home for my suspense novel Lucky Sevens which captures the spirit of my hometown Las Vegas and focuses on the raw human emotions unique to the people who live, work, and play there. In correlation with that I’m going to be focusing on more contemporary thrillers and suspense novels…and as always they will be real life situations you could find yourself in but hope to God you never do.

MA: Will you continue to feature the same protagonist in future stories? Will any other characters migrate over to future books?

CV: That’s an interesting question and I’m filing it into my subconscious right this minute. I can’t really say what the future will hold except that I will continue to bring you more exciting reads so stay connected via my website. By the way, Life, Death, and Back is available through WeavingDreamsPublishing.com and your local retailer. Look for me on Facebook and Twitter.

MA: Thanks, Cynthia. Folks – visit Cynthia’s website for more information about her and her stories: http://www.cynthiavespia.com/

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Jan 08

Cynthia Vespia, Demon Hunter Author, Guests With Mike Angley

I am delighted to welcome today’s guest-blogger, author Cynthia Vespia. Cynthia was drawn to writing at a young age. After high school she established a successful career as a freelance journalist writing everything from features and fillers, to reviews and human interest stories.

Her first novel, a medieval fiction entitled The Crescent (iUniverse), was published in August 2005. The novel was unanimously praised as “an engaging, descriptive read” which prompted a sell-out at Borders Bookstore in less than one hour during the first official signing.

A short story, a satirical look at the afterlife titled Death’s Grand Design (Utterpants), was published online shortly thereafter and once again met with reviews that honored her attention to detail and the flow of her prose.

In May of 2006, Theater of Pain (Lulu.com) was released. This suspense thriller unfolds within the eccentric world of professional wrestling where competitors would do anything to reach the top…even murder.

Most recently, Cynthia has written her darkest novel to date with the release of Demon Hunter (AspenMountainPress.com) the story about a nobody who becomes a somebody in the bloodiest of ways. Following the tradition of dark fantasy and combining the concept of high-adventure, Demon Hunter examines both the light and dark side of human nature when a man learns he is fated to hunt demons before they corrupt mankind. Read More

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Nov 09

Mike Angley Book Signing In Denver On December 5 At The Daz Bog Coffee Shop

I’m pleased to announce that I will be attending a book signing event at the Daz Bog Coffee Shop on Saturday, December 5, 2009, from 11:00 am to 1:00 pm (that’s 1100 to 1300 for my military friends!). I will definitely have copies of my debut novel, Child Finder, and possibly my second novel, Child Finder: Resurrection. I can;t promise the latter, but I am working with my publisher to get some copies to me as they roll off the press. Read More

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