Tag Archives: reminder

Jun 10

Jen Hilborne, “Madness and Murder” Author, Visits with Mike Angley

MA: Today I’m joined by Madness and Murder author, Jen Hilborne. Jen was born in England, and currently lives in Southern California. As a dual citizen, she spends a good deal of time traveling back and forth between the two. Those long rides in coach have given her the perfect opportunity to develop many ideas for her stories. Jen began writing her first novel in 2007, an idea originally stemming from the competitive real estate world, and the industry she’s worked in for many years.

Real estate work must be a cut-throat industry if it has inspired you to write murder mysteries. How did you make the jump between the two?

JH: Once I get started in a story, I can’t seem to stop. I can’t get it all down in a short story or a novella. I blame it on my verbal diarrhea.

MA: So, tell us about Madness and Murder and No Alibi.

JH: Madness and Murder, my first book, is set in San Francisco and features homicide Detective, Mac Jackson, who is on a collision course with a civilian as he hunts a cunning killer. Jackson questions his own ethics when he risks an innocent life to catch his killer.

No Alibi, also set in San Francisco, is a tangled tale of deceit, murder and betrayal.

The two murder mysteries are not linked. My third novel, not yet released, is the second in the Jackson series.

MA: Do you craft your protagonists after real people you know?

JH: I base all my main characters on real life people with notable, interesting personalities, then fictionalize to make them my own. They are tenacious and willing to risk their own lives to stop the bad things in their world. They don’t always know the right way to handle danger and can often get in the way. I root for the underdog in my stories – no one person is better than anyone else and my hero/heroine is a reminder of this.

MA: And the antagonists? Perhaps a fellow traveler who snored too loudly on one of those long transatlantic flights?

JH: The bad guy is always based on a real life person, someone from my past or the past of someone close to me. It’s therapeutic to see them get their comeuppance.

MA: (Chuckling). Well, I hope not to offend you in any way! I take it, then, that with real people inspiring your character development, that you’ve allowed real life experiences to infiltrate your plots?

JH: Absolutely, which makes the stories so much more authentic.

MA: What’s next?

JH: My third mystery novel is complete and I am working on the fourth. For a change, I moved out of San Francisco for my fourth novel and set it in England, my homeland. I plan to write more Jackson stories as many readers asked for his return after reading Madness and Murder.

MA: Will you bring any characters from the first few books back to life in future works?

JH: Other than Jackson, I haven’t decided on which characters to bring back. I listen to feedback from my readers, which helps in the decision, but I also often don’t know what I’ll write until I sit down to do it.

MA: Thanks, Jen! Folks, read more about Jen Hilborne and her books at her websites: http://JFHilborne.com and http://jfhilborne.wordpress.com Read More

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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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