Tag Archives: rapport

Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Sep 22

“Reader Empathy” An Article by Mary Deal

Reader Empathy

A rejection that I received for a short story caused me to take a look at the beginnings of all my stories, short or book length.

Your reader needs to make a connection with your main character. Your heroine or hero needs to have at least one strong quality with which a reader can empathize. When your readers make such a connection, they experience the story through that character’s senses.

Reader empathy must happen at the top of the story. When your reader cannot find anything about your story or characters to like, interest quickly wanes. Then they may not read deep into the story; if they get so far as to finish, the lack of connection will leave them asking “So what?”

I received a rejection from a magazine editor for my fantasy story about a woman’s experience with a UFO and aliens. While I thought it was one of my best fantasy stories, he said,

“I don’t know what to make of the protagonist’s experience. On one level, I don’t need to know whether they’re real or imaginary, but I didn’t learn enough about her to feel much empathy. Although I can’t use this story, please feel free to submit another.”

This editor didn’t say that I should tell more about my protagonist at the top of the story. Placing additional information at the top is my idea for the re-write. After all, how far into the story will a person read when they cannot find rapport with the main character? This editor, most likely, read or scanned the story all the way through because that’s an editor’s job. A reader is not obligated to do the same.

Another possibility of building rapport exists with the reader learning about the main character as the story unfolds. But again, how far into the story will the reader pay attention in order to build empathy? In the case of my story, I see that I can add two sentences at the very beginning of the story that should solve the problem.

Building reader empathy can happen by revealing anything about the main character that will draw the reader to them. The characteristic may be something that elicits any type of emotion, be it love, pity, admiration, or anything else that helps the reader feel connected to that character.

When your main character is the villain, you must still build a trait into her or his makeup to keep the reader’s eyes glued to the page. In a case like this, it might be someone we love to hate and will keep reading just to see that the villain gets a comeuppance. Yet, how many people write stories from the villain’s point of view?

Usually, stories are written from other than the villain’s POV. Not too many readers want to identify with a villain.

Test this advice next time you read a story or, specifically, when you are looking for a new novel to read. Usually readers test the story by reading the beginning paragraphs or pages. How soon do you make a connection to the main character, or even a secondary character? What was the connection made? Was it strong enough to keep you reading, even purchasing the book?

Clues, such as I received in the rejection, help so very much. If I must receive one, it’s the type of rejection I welcome. I’ve already fixed my story and sent it elsewhere. You can bet I will be sending other stories to this very generous editor. And I’ve already rewritten the beginnings of two of my future novels. Read More

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