Tag Archives: publicist

Aug 05

Larry Moniz, Award-Winning Author, Journalist, and Publicist Guests with Mike Angley

MA: Today’s guest is Larry Moniz, an award-winning author, journalist, and publicist. His background is so varied, that I’m going to let him tell us all about it.

LM: I’m a seasoned journalist and publicist transitioning to fiction writing.

I have 14 years experience as a senior public relations executive in the development and implementation of successful, goal-oriented communications and marketing support programs for major national corporations. I wrote the first public relations program for Coleco’s Cabbage Patch Kids and that program subsequently won the Silver Anvil Award from the Public Relations Society of America. The Silver Anvil is recognized as the most prestigious award in public relations.

My public relations skills are augmented by being an experienced journalist and winner of 12-business writing awards for articles in 2000 through 2003 competitions. I was the founding editor of a highly successful new weekly newspaper, building from inception “the best newspaper to cover West Milford since the 1960’s” according to one long-time resident.

I also have 12-years prior experience as a skilled radio and daily newspaper editor and reporter for major media outlets in New Jersey, New England and Europe. I also published and edited a weekly newspaper serving Northern Ocean and Southern Monmouth Counties. Unlike many weeklies, this newspaper, The Progress, concentrated on real news, and regularly scooped far-larger dailies and weeklies with news events in the towns we serviced.

My experience also includes nearly five years as a crime and courts reporter and being a full-time sheriff’s deputy, thereby bringing a depth of firsthand knowledge about crime and law enforcement possessed by few other writers.

MA: Tell us about that transition to fiction.

LM: I’ve been an avid book reader since I was a child and always fascinated by words. I’ve been a journalist and writer for more than 45 years. Disabled due to COPD stemming from undiagnosed asthma and hence hard to hold down a full-time job, books were the logical alternative for me to keep busy and hopefully earn a living.

MA: Did your professional career inspire your writing?

LM: Yes, my career as a journalist and publisher set the stage for my creating the Inside Story: Murder in the Pinelands investigative team to investigate major crimes.

MA: Are any of your characters based upon real-life people with whom you’ve interacted?

LM: The dead sailor found in the pinelands was based on a similar situation I covered in another state. Like one of the first cops on the scene, I didn’t believe the crime was a suicide because witnesses saw him walking without a rifle yet he died before he could reach and get his rifle, the weapon that killed him. Using that isolated incident I built up a plausible story line that would explain things that were known and much else that was secret.

As to other characters, if I were a newspaper publisher today I would be very like Manny Bettencourt, publisher of Inside Story.

Murder in the Pinelands is the first in a planned police procedural series dealing with the way different ensemble members encounter various criminal, corruption and other illicit activities and bring the perpetrators to the bar of justice.

MA: How did you develop the character of your protagonist?

LM: My investigative team is loosely based on law enforcement personnel I’m met over the years. The protagonist just sprang from my brain. He and his wife were just there one day, begging to be transcribed.

My hero’s greatest strength is his conviction that his take on the sailor’s death is correct. His weakness is that the conviction becomes a compulsion that keeps him awake at night and unable to concentrate on his daytime job as a police sergeant and SWAT team leader. The stress leads to his making a mistake and his patrol partner nearly dies in a shootout with bank robbers.

MA: Do you have just one antagonist or several?

LM: Actually, there are a couple. As the book evolves, they begin to seek a shadow figure, an assassin from Saddam Hussein’s regime sent to this country to avenge the death of Saddam’s kin by this Navy sailor.

But no one can find this shadow figure until investigation in several states leads to positive proof the man exists and he’s been hiding in the U.S. with political support from entrenched Washington politicians.

MA: Did any of your real-life experiences factor in to the plot at all?

LM: Yes. I was at the suicide previously described. I also have covered politics and cover-ups for many years. Like the reporting team, I also have prior law enforcement experience as a sworn deputy sheriff.

MA: So what will be next on your fiction plate?

LM: I’m putting finishing touches to a resurrected novel involving time travel into the past by two former military special operatives endeavoring to head off the kidnapping of Thomas Jefferson before he can complete the Declaration of Independence.

I also am working on an outline for a 1930s era detective novel in which millions of dollars and an entire railroad train vanish.

MA: Oh my! They both sound interesting. Please visit Larry’s website for more information about him and his stories: http://www.larrymoniz.org/ Read More

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Aug 02

“Promoting Fiction: It Isn’t Easy” An Article by Sandra Beckwith

I’m privileged to have as a guest-blogger, Sandra Beckwith. Sandra is a former publicist who shares her award-winning expertise with others as the author of two publicity how-to books, as a book publicity e-course instructor, and as a frequent speaker at writers’ conferences. Her book publicity classes and free book publicity e-zine help authors learn how to be their own book publicist. Sign up for her free Build Book Buzz e-zine at www.buildbookbuzz.com.

In today’s article, Sandra addresses the reality of promoting works of fiction. I hope you enjoy her insight, and please be sure to come back to my website for future articles from Sandra with the “inside scoop” on book promotion.
Promoting Fiction: It Isn’t Easy
by
Sandra Beckwith

There’s no question that it’s harder to publicize and promote fiction than nonfiction – that’s why many book publicists won’t accept novelists as clients. But whether we write fiction or nonfiction, we have to make the effort to get the word out about our books. We have a responsibility to the people who need the information we’re offering to let them know our book is available.

What are you doing now to promote your book? Maybe you’ve got a Facebook fan page for it, maybe you’re tweeting to a good-sized following on Twitter, maybe you’re trying to cross-promote with other authors. There’s an effective tactic for every type of book and author personality – the challenge is finding what’s effective for your target audience and your own skills. In coming months, I’ll offer advice on how to promote your book to the people who are most likely to buy it. To get started, I’d like to offer some thoughts on the basics that often get overlooked. They will help you focus on what counts.

* Get as specific as you can about your target audience. Many of my “Book Publicity 101” students tell me that their target audience is “all women between 18 and 65.” In an ideal world, that would be true. The reality is that we can – and need to – narrow that down further so that we have a much better chance of getting the book title in front of the people who are truly most likely to buy it. (Here are tips on my blog on how to do that.)

* Think beyond book reviews. They’re great and we all love them, but if we limit our publicity efforts to getting reviews, we’re not letting our books enjoy their maximum promotion potential. Work to get your book title into conventional and online media outlets and into blogs on an ongoing basis. We’ll discuss how in coming months.

* Promote your book to your “warmest” markets first. Then move outward. A “warm” market is one that already knows and likes you or is most likely to help you spread the word about your book. For most authors, the warmest markets are friends and family, their e-mail lists, Facebook friends and Twitter followers, and the memberships of organizations they belong to. It also includes the local media.

* Do what’s best for your book, not someone else’s. Your target audience might not see tweets – yours or anyone else’s – so don’t use Twitter just because “everyone else is.” Blogging might be a better fit for you than podcasting. Some people enjoy public speaking, many more don’t. The point is, use the tactics that you can execute and that will help you get your book title in front of the right people.

I’d like to hear from you about the challenges you face when promoting and publicizing your fiction books, or about topics you’d like to learn more about here. Please send me a note at sb@buildbookbuzz.com. I’m looking forward to hearing from you. Read More

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Jun 09

“Choosing a Publisher” (there is much to consider!) an Article by Mary Deal on the Child Finder Trilogy

As an author with four books published, I am often approached by people who have started their own publishing companies. They offer comments and kudos from lots of people trying to show they are reputable. They also offer that others have signed up to have their books published by the new company. Too, the cover art on the books they publish is anything from exquisite to questionable.

I do not mean to belittle anyone brave enough to start a publishing company. However, several reasons exist that must be considered before choosing a start-up company. Read More

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Feb 05

Award-Winning Mystery Writer Stacy Juba Joins Mike Angley Today

I am pleased to introduce today’s guest-blogger, Stacy Juba. Stacy is the author of the mystery novel Twenty-Five Years Ago Today. She is a freelance writer and former daily newspaper reporter with more than a dozen writing awards to her credit, including three New England Press Association awards and the American Cancer Society New England Chapter’s Sword of Hope Media Award. Her young adult novel Face-Off was published under her maiden name, Stacy Drumtra, when she was 18 years old. Read More

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