Tag Archives: presentation

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
by
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Dec 08

“Preparing Your Manuscript for an Agent” by Mary Deal

Preparing Your Manuscript for an Agent

by

Mary Deal

Being aware of what agents look for will help you prepare the type of manuscript they will read. Keep in mind, these same rules apply once you have an agent and the manuscript is being sent out to publishing house editors.

All agents hope to find that one manuscript that is unique above all the others. It’s been said that all stories have been told. What makes them different is each individual writer’s slant on the topic, providing they have written a solid story.

When an agent begins to read, after years of experience, they are keen to grammar flaws. This is one area that could cause an agent or editor to reject a manuscript without consideration of any of its other merits.

Too, how long is your manuscript? Paper books presently should be 60,000 to 80,000 words. Anything more than that, since it’s the requirement, the agent will believe the writer too verbose, lacking control over their adjectives and adverbs and overall sentence structure.

With the advent of hand-held readers, entire books are now converted to ebooks. There may or may not be word count restrictions. Still, your story must be good to merit the higher-end costs of ebooks as well.

If the agent or editor reads on, they do so with one motivation. They need to decide if this book, when published, will sell enough to make back their commission and any advance royalty paid to the writer. And still, the book must make a profit for the publishing house beyond that point.

The agent or editor will also be judging the writer’s overall presentation. Is it neat? Was the cover letter professional? Did it follow standard form? Did the writer seem to know what he or she talked about. What they look for is how you, the writer will perform after the book is published. Are you going to be difficult to work with? Are you going to go out of your way to make this book a success? Or do you believe that’s the publisher’s duty?

Professionals know immediately if they want to spend the time to read all the way through. They are also concerned if a reader will want to spend hours with the story and author. They scrutinize to see if the writer’s descriptions are fresh and different. What the agent looks for is individual voice. It was once enough to say “the trees had greened up after the last heavy rain;” another to say “the morning sun reflected in the raindrops on the new green leaves and made the trees sparkle.” Your voice shows in how you describe scenes and action. Your description must be different than anything else you’ve read.

An agent is keenly aware whether or not they will turn from the first page to the second. Agents read thousands of stories. They know by the end of the first page if the book will stack up against others in the same genre.

Have you written characters that an agent will appreciate? Your characters must stand out from all the rest. For character development, see my articles Faces and Quirks and Character Sketches. Everyone, from agent, to editor to publisher to avid reader must like your characters. Make them likeable or make them the kind of characters we love to hate, but make them memorable.

The overall plot must be about something the characters need to attain or obtain. They must want it desperately or the reader simply will not care enough to follow the character through whatever conflict arises.

Not only in nonfiction but in fiction as well, your facts must be right. In nonfiction it can be no other way. If you wish to make your fiction true to life, which helps the reader suspend reality and keep reading, get your facts straight too.

Dialogue moves the story. It must be written in such a manner that enhances the character’s personality. Dialogue exchanges between characters must propel the story. Ordinary conversation is never written into books. It is boring and says nothing really. Consider this:

“Good morning, John.”

“Good morning, Jim. What’s on the agenda today?”

“Guess we’re supposed to take the plane out for a test run today.”

They went to leave immediately.

Or this:

“Morning, John,” Jim said, rushing in. He thumbed toward the sky. “Let’s get upstairs before the boss sees the plane still sitting on the tarmac.”

Ordinary conversation has no place in good writing. Dialogue and beats move the action. Oh yes, see my article titled Let the Dialogue Speak.

The above could easily be included in the instruction we’ve all heard: Show, Don’t Tell. Simply, what this means is that the reader must see the action happening. Dialogue promotes action. Any time the writer begins to tell what a person thinks, how they interact with others, that should raise a red flag in the writer’s mind. See the two examples above? The first version contains dead dialogue and stalls the action. The second example not only contains dialogue that moves the story, but shows us what these two people are doing. Shows, doesn’t tell.

* * *

Most of the information in this article applies to both agents and editors. You must find an agent before you can approach a publishing house editor. The agent does that for you. In rare instances I’ve heard about someone submitting directly to an editor, but it usually turns out to be a small start up publishing house. If you wish to approach the big houses, get an agent.

To help you find an agent, try the site which does not charge a fee. In my experience they have been totally reputable:

http://agentquery.com

The agents listed on this site tell you what types of manuscripts they will accept and in which genres. It’s very thorough.

http://www.writersmarket.com

These are the people who publish those real thick volumes about everything you need to know as a writer. The book is expensive. However, if you sign up for their online edition, you get new listings and updates as new information come in all year long.

You can double check the credibility of an agent or editor you wish to contact by finding them on Preditors and Editors at:

http://pred-ed.com/

Preditors and Editors tell you who is legitimate and who is a scam. Yes, there are scam artists in the writing industry. You knew that, right?

I’m sure other sites have additional information but these are great places to begin your search.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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