Tag Archives: photo

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
by
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

Read More

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Dec 27

Young Adult Fantasy Novelist, Rainforest-Dwelling Writer, Tahlia Newland Guests with Mike Angley

MA: I have an intriguing guest today, so please extend a warm American welcome and Merry Christmas to Tahlia Newland. Tahlia is the author of the Young Adult fantasy novel Lethal Inheritance, the first in the Diamond Peak series.

She lives in an Australian rainforest south of Sydney and is a refugee from the Performing and Visual Arts. For 20 years, she created and performed in Visual Theatre shows and she makes Venetian style masks, which you can discover here: http://tahliasmasks.wordpress.com.

Now that she growing grey, she’s given all that up to become a writer. That is, when she’s not being an extremely casual high school teacher.

She has written scripts for theatre in education, a book of short stories for children and a few other short stories (one a semi finalist in the Aussiecon 4 Make Ready fantasy/scfi competition 2010), but her love in writing is novels.

Welcome, Tahlia! So you live in an Australian rainforest? I’m fascinated (and jealous). Tell us what you did before writing.

TN: I trained as a teacher after leaving high school, taught briefly then gave that up to become a professional dancer actor, mime and mask performer. During the 20 years that I lived off these talents, I also made masks and studied how our mind works. Specifically how what we think and how we deal with what rises in our mind affects what we feel, what we perceive, how we behave and what we experience.

MA: You’ve always been around the arts, so I suppose it was a natural decision to write novels?

TN: It wasn’t so much a decision, more something that just happened. I had wanted to write novels when I was younger, but I got into other creative areas and never had an idea that screamed to be written like Lethal Inheritance did. When the idea first came, it percolated for a while, then scenes began appearing in my mind and I just had to write them down.

MA: Tell us all about the story.

TN: Lethal Inheritance is a Young Adult Fantasy novel, the first in a four part series called Diamond Peak.

It’s a combination quest, love story and surrealistic journey into the mind, with sexy characters, flashes of humour, terrifying battles and a mix of fantasy and reality. It’s set in our world in the present day.

If last night was real then Ariel should be dead, but her mother has disappeared, there are bruise marks on her neck and that hideous beast in the photo looks frighteningly familiar.

When demons kidnap her mother, Ariel is catapulted into a mysterious realm in a hidden layer of reality. Stuck on a rescue mission she doesn’t want, she must negotiate an intriguing and unpredictable world where demons who feed on fear are hunting her, and they’re aiming to kill.

She needs help fast, but can she trust the quirky old guide who says he can teach her how to fine tune her mind into a powerful weapon? And what should she do about Nick, whose power is more than he or she can handle?

Ariel’s journey challenges her perception, tests her awareness and takes her deep into her heart and mind to confront, and ultimately transcend, her fear and anger.

MA: Nice tease! I take it Ariel, your heroine, was a carefully-crafted character?

TN: She just developed as I wrote the first two drafts. It wasn’t a conscious thing, rather she emerged from my creative mind as if she already existed.

MA: Well, that’s interesting. What makes Ariel strong as a protagonist?

TN: Strengths –she’s intelligent, willing to learn, cautious, has a sense of responsibility for her family, self reliant, determined. Weaknesses – At the start of the book, she is emotional, untrained, doesn’t believe in her own abilities, doesn’t know anything about the hidden realm, is sometimes over cautiour and naive.

MA: You mentioned a beast in a photo, I assume that’s the antagonist?

TN: Yes. Bitah the demon. He feeds on human’s fear and anger and tries to kill Ariel to prevent her from finding his master and rescuing her mother. There are various other demons and entities working for him as well, but he’s the main one she has to defeat in this book.

MA: So, I take it you haven’t been a real-world demon hunter…but do you have any real-life experiences that somehow influenced the plot?

TN: Not specifically, but my understanding of the workings of the mind form the basis for the methods the Warriors use to kill demons.

MA: What’s next in the Diamond Peak series?

TN: There are three sequels to this novel. I’ve written them to second draft stage and will work on them again once I get a publishing contract. I’m also working on another novel, that has a greater degree of romance and leans a bit more towards adults , but still deals with the mind and a combination of modern and older style realities. It’s called Captive. The main characters will remain the same and some characters who are relatively minor in this book will feature more predominantly.

MA: I have to ask, can you describe the demon for my readers?

TN: A black, flowing form, human in size and shape, dropped onto the path without a sound. Its slimy skin, hanging in folds like the fabric of a long hooded cloak, rippled from the impact. White flames, flicking like snake tongues, blazed from two slits in its hideous face, casting an eerie glow as the head swung from side to side, as if searching for its prey. Another slash of flaming white formed a thin-lipped mouth curled into a sneer. Long loose arms dangled at the creature’s sides and its clawed hands repeatedly flexed and unflexed. A putrid smell, reminiscent of rotting potatoes, emanated from the beast. Ariel’s nose wrinkled and her stomach felt queasy.

MA: Well, there you have it! Thanks, Tahlia. Folks, please visit Tahlia Newland’s website for more beastly information: http://tahlianewland.com. Read More

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Apr 30

Children’s Book Author Susan Crites Swings by the Child Finder Trilogy

I Love You More Than Rainbows is a book that helps an adult express the depth of the love they have for the little ones in their lives using fun and every day joys a child experiences with fun and flowing rhymes and vivid illustrations. Using some of the tangible things children find fun and exciting allows them to grasp the abstract concept of love and wrap their minds around it. For example, one of the rhymes states, “I love you more than ice cream with sprinkles on the top, or jumping into the pool with a great big belly flop!” The result is a light bulb turning on in a child’s mind. They can put the pieces together and come up with the desired result. “I love ice cream with sprinkles! It’s one of my favorite treats and I’m loved more than that?” The abstract has now become tangible and the concept is understood by a young mind. Read More

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Oct 12

Help Mike Angley Select His Next Book Portrait

I recently had a professional photographer do a photo shoot and come up with some portrait options for me to use on my next book. I need some help deciding which one I should use. Please vote by commenting to this post or sending me an email: author@childfinder.us. Read More

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