Tag Archives: item

Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Aug 04

Mary Deal Provides “8 Tips for Beginning Writers”

Tip #1 – Store Your Notes

Usually when I see great writing tips, I have a file set up in Word called – what else? – “Writing Tips.” I copy and paste the advice into my file to refer to when needed. Any handwritten notes I’ve made as reminders also get posted there.

Tip #2 – Be Prepared to Write

Keep writing materials handy no matter where you go. That one item you forgot to write down, and then forgot completely, could have been the one fragment that made your story memorable.

A true writer makes notes everywhere they go. If we’re without a laptop, as I am, we carry note pads and pens. JK Rowling used paper table napkins because she used to sit in her favorite cafe lamenting on her jobless plight – till a shift happened in her mind and she started penning the notes for her first novel.

Tip #3 – Beginnings

Avoid using empty words to start a story. Some empty words are:

There – refers to a place
They – refers to people
That – refers to a thing
It – refers to almost anything

Without first knowing the content your story, we have no idea to what each refers. For example, one person may write:

There were four of them. Without yet knowing the story, ask yourself: Where were they? Who were they? A better way to bring the action forward would be to say, Four of them appeared. Or get directly into the meat of your story and say, Four men dressed in black mysteriously appeared out of nowhere. You can write much more succinctly if you will use descriptive words, and not empty ones to start a story or sentence.

Exceptions are:

The Charles Dickens line: It was the best of times. It was the worst of times. I see no way to improve on that – or emulate it.

Also: It was a dark and stormy night, coined by the Victorian writer, Edward Bulwer-Lytton in his 1830 novel Paul Clifford. Surely, you wouldn’t write: A dark and stormy night had overtaken us. Or would you?

Tip #4 – The First Word of a Story

The first word of the first sentence of the first paragraph under the story title must grab attention. The first sentence must sustain the attention, and on through the first paragraph. If the first word or sentence is boring, or says nothing in particular, the readers’ expectations of a good story are killed.

What if you wrote: It was a quiet town with quiet people. Does that give you any idea at all as to what the story might be about?

You can use the word “the” to begin anywhere, but what follows “the” then becomes the attention grabber.

Here’s an example of starting with “the” from my adventure novel, The Tropics: The jagged scar on Pablo’s belly wriggled like a snake when he ran.

Here’s the attention grabber from my Egyptian fantasy, The Ka: “Witch!” Randy Osborne said as he strode around the room wearing a contemptible smirk.

And from my thriller, River Bones: Blood-red letters filled the top of the monitor screen: Serial Killer Victim Identified.

Then from my latest thriller, Down to the Needle: “The perp torched himself…”

Start your stories with words and action that pull the reader in.

Tip #5 – Use of the Passive Voice

Passive voice should be used with serious consideration as to how it affects your story.

A bad example: The house was cleaned by someone else. Here, the object of the action is the subject of the sentence.

A good example: Someone else cleaned the house. “Someone else” did the action. They should be the subject of the sentence. Ask yourself who or what is doing that action. They are the subject of the sentence, not the action.

Passive voice can best be used, and sparingly, when writing in first person. Example: I was hit by the car.

Tip #6 – A Rejection for a Comma

My publishing house editor returned my manuscript again after I made most of the changes suggested in the first edit. The editor referred me to the Chicago Manual of Style and told me to get it right.

What’s wrong with this sentence? He mumbled as if confused, tried the knob, grunted and tried again.

The Chicago Manual of style says (Page 173 of the 14th Edition):

5.57 – In a series consisting of three or more elements, the elements are separated by commas. When a conjunction joins the last two elements in a series, a comma is used before the conjunction.

Therefore the corrected sentence is: He mumbled as if confused, tried the knob, grunted, and tried again.

Did you spot the correction? Can you sense the difference as you read it?

In order to avoid rejections, the grammar in your story must conform to the rules if you know a certain publisher adheres to the Chicago Manual of Style.

Tip #7 – Avoid Splitting Infinitives

Be conscious of any form of “to be.” A great example of a split infinitive is “To boldly go where no man…” Everyone knows that line. It just doesn’t sound right to use: “To go boldly where no man…”
Look at these two:

“To be, or not to be.”

“To be, or to not be.”

Though split infinitives are a matter of style, incorrect usage at the wrong time can ruin a good story.

Tip #8 – Edit and Revise

We MUST edit and revise as many times as necessary to get it right. Otherwise, what could we expect but another rejection? Knowing if a story is right comes with experience of editing our own work as if it were someone else’s.

Once writers think their stories are finished and polished, even though they may have had a great edit, they refuse to go through another rewrite. Then, I ask, what’s the sense of having the piece edited? I edited my entire “Ka” novel manuscript – 885 manuscript pages (410 book pages) – a MINIMUM of 30 times over four years and stopped counting after that. Point is, the story had to be right before anyone other than my personal editors saw it. All of that happened before the publisher’s editor saw it. Then there were two more edits following that person’s sage advice.

Most of us writers are not English majors or PhD’s. No matter how good we believe our writing to be, editing is the only means to perfecting our craft.
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