I want to extend a hearty welcome to thriller writer Mary Deal, my guest blogger today! Mary is a native of Walnut Grove in California’s Sacramento River Delta, has lived in England, the Caribbean, and now resides in Kapaa, Hawaii. (I’m insanely jealous). She has published three novels: The Tropics: Child of a Storm – Caught in a Rip – Hurricane Secret, an adventure suspense; The Ka, a paranormal Egyptian suspense; and River Bones, a thriller, which was a winner in the Eric Hoffer Book Awards competition. A sequel is being written. Down to the Needle, her next thriller, is due out early 2010. Mary is also a Pushcart Prize nominee. Read More
Tag Archives: hometown
When a Book Signing Fails
Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.
1) The store did not advertise your event.
2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.
3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.
4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.
5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.
6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.
7) Do you have post cards? Bookmarks? Business cards?
8) Are you sitting there reading while waiting?
These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.
1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.
2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.
3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.
4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.
5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.
6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!
7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.
8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.
Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.
Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More
MA: My guest today is Alan Simon, the author or co-author of 30 books dating back to the early 1980s. His writing career began with the 1st edition of How to be A Successful Computer Consultant (McGraw-Hill) that sold approximately 200,000 copies in 4 editions over the next 15 years. He is the author of three titles in the “For Dummies” franchise series and has written extensively about technology and business topics. In 2009 Alan began experimenting in self-publishing with Blocking and Tackling Your Way to Management Success in which he set 40 fundamental management lessons against a backdrop of 40 stories from the history of his hometown Pittsburgh Steelers. In 2010, Alan branched out into fiction with the publication of his first two novels including The First Christmas of the War, set at Christmastime, 1941 – only weeks after the attack on Pearl Harbor.
Alan currently lives in Phoenix and in the past has lived in Pittsburgh, Tucson, Colorado Springs, Denver, and northeastern Pennsylvania.
Please tell me a little bit about your professional or personal background…the prequel if you would to your writing career.
AS: The best way to describe my professional background is to quote The Beatles: “The long and winding road…” I grew up in Pittsburgh, PA until my family moved to Tucson, Arizona just before my 16th birthday. I attended college at Arizona State in Tempe and then went to graduate school at the University of Arizona back in Tucson before heading off to Colorado Springs where I spent four years as a U.S. Air Force officer stationed at Cheyenne Mountain. In the Air Force I wrote software for one of the real-life “War Games” systems, referring to the early 1980s movie in which Matthew Broderick breaks into Cheyenne Mountain’s computers to play “thermonuclear war.” After my Air Force days I worked for a series of technology and consulting companies in a variety of roles, including several as a national or global practice leader in business intelligence and data warehousing. I began my own firm – currently called Thinking Helmet, Inc. – in 2006.
In many ways my writing career began as an “accident.” When I was an Air Force officer in the early 1980s I started a small computer consulting business on the side mostly so I could stay up to date with the technology of the then-brand new “microcomputers” that were very different than the old-fashioned mainframes we used in the Air Force. One day I was thinking about all of the tasks I had to do to set up my company and learn about new technology and suddenly thought there might be a book in the making there. I wrote a proposal, sent it off to McGraw-Hill, and presto! Book deal! (Little did I know the publishing game wasn’t quite that easy…)
MA: Well, I definitely have a soft spot for fellow Air Force vets, and I am very familiar with Cheyenne Mountain during my work in Air Force Space Command nearby. With such a technical and non-fiction writing background, how did you end up writing fiction?
AS: I began “dabbling” in fiction approximately 25 years ago, sequestered in a near-deserted hotel in the mountains of Colorado in late May of 1985. I had gone there to spend a week finishing up the final manuscript for my first book, How to be a Successful Computer Consultant. (Thinking back, my long-ago writing getaway in the Rockies was sort of a combination of two works from one of my favorite authors, Stephen King: “The Shining” meets “Misery” !)
Whenever I’d take a break from polishing that manuscript during that trip, I’d shift to write two or three more draft pages for an idea I had for a “potboiler” novel; something that in retrospect was heavily influenced by the writing style and typical plot lines from popular writers of the day such as Harold Robbins and Sidney Sheldon. I shelved that book for all eternity shortly thereafter, but over the next two decades spent thousands of hours – and wrote the proverbial million words of fiction – on any number of long-dormant projects, as fiction writing grew into a deep passion of mine.
MA: Speaking of The Shining, my kids and I once spent a night in the “Stephen King” room at the Stanley Hotel in Estes Park, Colorado, where King stayed and wrote the book. Sadly, nothing spooky happened during our stay there. So tell us about your novels.
AS: I wrote two novels in parallel with each other over a period of 6+ years; both were self-published this past year. The first is entitled The First Christmas of the War and is a family saga set at Christmastime, 1941…only weeks after Pearl Harbor. Beyond the overarching and terrifying news coming back from the war front, each family member has his or her own “mini-drama” going on, and the story interweaves the “macro” and “micro” plots in a day-by-day format beginning with the Saturday before Christmas and ending the day after Christmas.
The other novel is entitled Unfinished Business and just like The First Christmas of the War, it’s set in my hometown of Pittsburgh. I like to think of Unfinished Business as “a darker Bridges of Madison County story” that begins in flashback with a brief wartime affair that takes place in 1942. The plot of the story is based around the resumption of that affair nine years later, in 1951, when Roseanne DeMarco’s steelworker husband is called up from the Army Reserves and set off to the Korean War…just as her long-ago “friend” reappears in Pittsburgh as she’s struggling to make ends meet.
MA: I have a hard enough time writing one story, so I can’t imagine what two parallel ones must be like. Who are your protagonists?
AS: In The First Christmas of the War I’m fortunate enough to have a number of main characters who essentially are an “ensemble cast” as the book’s protagonist. The family’s patriarch – Gerald Coleman – is patterned after one of my grandfathers. He’s a shoemaker who is fortunate enough to have made a decent enough living during the Depression. His wife, Irene Coleman, is the classic homemaker of the day…she runs her household and her family and is always looking out for the best interests of every family member. The eldest son, Jonathan, is patterned after characters such as those played by Sean Penn and Nicholas Cage in the 1980s movie Racing with the Moon…he knows with certainty he’s headed off to war soon and is trying to come to grips with this sudden reality. The rest of the family members are all “demographically appropriate” for 1941 children and teenagers.
In Unfinished Business I tried my best to get inside the head of Roseanne DeMarco. Her husband is suddenly sent off to war, she has no safety net to fall back on, and in general she’s sleepwalking through life…and here comes this person from the past who was her “partner” in an illicit yet exciting brief period of her young life. Throughout the book she’s conflicted between the renewal of this excitement and her increasing guilt about what she’s doing while her husband is away at war.
MA: They both sound interesting. Who are the antagonists in the stories?
AS: The First Christmas of the War doesn’t have an antagonist…unless you want to think of Hitler and Tojo as off-the-pages antagonists who made the story (and the war) possible!
In Unfinished Business Frank Donaldson – the main with whom Roseanne DeMarco renews her affair – is very much an antagonist, but a carefully constructed one. I patterned his character after that of Noel Airman in Herman Wouk’s 1955 novel, Marjorie Morningstar. At first he seems suave, debonair, the man of Roseanne DeMarco’s dreams who has returned to her…but increasingly his fascination in the story with Jack Kerouac (then a brand new novelist) becomes symbolic of his own character flaws.
MA: How much of your real life’s story influenced your writing?
AS: When I moved from Pittsburgh to Tucson just before my 16th birthday, I was very homesick for my original city and spent many hours in the high school and public libraries reading books about Pittsburgh and its history. Since I planned to go into the military in one way or another, I was also very interested in the World War II era and the aftermath, including the boom years of the 1950s. So my fascination with mid-20th century Pittsburgh formed the foundation for both of these novels. I spent many hours researching the facts and tidbits for both stories, though when appropriate I took a bit of poetic license in the interest of moving the story along.
In both books – especially The First Christmas of the War – I did use my real-life great-grandfather’s produce business in Pittsburgh as a plot vehicle, and in First Christmas had eldest son Jonathan working side-by-side with my real-life great-uncles in a couple of scenes. I dedicated that book to those great-uncles, all of them gone now, as members of the “greatest generation” who (to use the words of the book’s dedication) “sacrificed much of their youth to the Second World War.”
MA: So what’s next for you? You are so versatile, I can imagine either a novel or some techno-geek book coming soon!
MA: The biggest challenge I have is getting my head and hands around a much-too-full list of to-be-written projects for 2011. In all seriousness, I have a list of about 15 business, technology and management topics; 25-30 ideas for novels and short stories; and another non-fiction, self-help oriented title based on my own personal close call on 9/11. (A schedule quirk put me in Pittsburgh for a speech that morning, scheduled to fly to San Francisco from there that afternoon; otherwise I almost certainly would have been on United Flight 93 since I was shuttling between projects and proposals in New Jersey and the San Francisco bay area for the consulting company I worked for then.)
MA: Wow! I’m glad you missed the original flight, and it’s nice to hear you plan to turn that experience into something good that may help others. With regard to fiction, would any of your future writing involve characters from your first two novels?
AS: The First Christmas of the War is actually the first of a series of four holiday-set, similarly-structured novels featuring the Coleman family. Next up is Thanksgiving, 1942, taking place – as one can tell from the title – eleven months after the initial book’s Christmas, 1941 setting. The next title is The First Christmas After the War, set at Christmastime, 1945. Finally, a concluding novel set in the 1970s takes a final holiday visit with the Coleman family.
MA: Sounds like a nice set of books. Anything else you’d like add before we wrap it up?
AS: Over the years, I’ve had many, many people ask me about the writing business and my own experiences in the context of book or story ideas they’ve had themselves. I always enjoy sharing my experiences with others and am always more than willing to help people navigate today’s publishing world, craft proposals…pretty much anything.
MA: Thanks Alan for appearing on my blog, and thanks for your military service. Please visit Alan’s websites for more information about this amazing author and his projects: www.alansimonbooks.com and www.thinkinghelmet.com.