Tag Archives: Flyers

Mar 02

You! Hey You! You…Are the Book Promoter…Wise Words from Mary Deal

You, the Book Promoter
by
Mary Deal

One sure fact you hear about the writing industry is that writing the book is 10% of the work while promotion takes the remaining 90%. Knowing this, it’s best to be prepared beforehand, having a clear picture of what’s expected of you, the author, if your book is to sell.

With the advent of print-on-demand, if you do not do any advertising and promotion, you may not end up with the proverbial stack of unsold books in your garage. However, you will notice that your sales figures never climb out of zero and your royalty checks are non-existent.

Something else you may have heard about this business is “Write the book first.” While I agree that you must have the finished product in order to promote, once that book is in its final stages and moving through the publishing process, little time remains to learn even the basics of promotion. So while you write your book, have numerous questions in mind that must be answered:

Which publishing format should I use – print-on-demand, self-publishing, or…?

Should I try to get a literary agent to represent me?

Which publisher should I consider?

What audience do I intend for this story?

How do I reach them?

Do I need a website?

A blog?

Should I join social sites?

Will my close friends and relatives spread with word about my book?

Should I write articles and get them posted on various blogs?

Do I have the funds it takes to make my book a success?

Do I have a list of magazines and newsletters for mailing review copies?

Do I need bookmarks, business cards, post cards, flyers, posters?

How do I set up book signings?

Should I contact various media? Which ones?

Do I know media protocol?

Do I know anyone from the local newspaper?

Many questions will cross your mind as you research all that is necessary and answers will come as you immerse yourself in the writing industry. As you meet people across the Internet, even in your own community, you may learn of one person’s success. Investigate their history and techniques in selling their books. Befriend them, if possible, especially on social sites.

The questions asked above should give the prospective author an idea of what it takes to promote a book and rack up sales. But still, so much more needs be learned. This list is in no particular order because that’s the way the questions will present themselves to you. You will, most likely, know when to handle each one over time.

Many of the topics mentioned in this list are discussed separately in other articles. However, as you write, make notes of things you need to know. Spend some time each day researching just one aspect of book promotion. Over time, you will gain solid knowledge of just what it takes to make your book a success.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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