Tag Archives: cover

Jun 01

Having Trouble Choosing a Subtitle? Ask Mary Deal for Advice

Choosing a Subtitle
Mary Deal

Sometimes you can conjure what you think is the best title ever for your book. No one has used that title and there is nothing close to it in all of literature. Then, after a while, you begin to wonder if your great title covers all that your book entails. You search for a new title but always return to the one you first chose. It is that good!

So you begin to wonder if you should also use a subtitle. Subtitles used to be seen as a way to enhance a weak title. However, at the writing of this article, the consensus is that if you want to utilize a great chance to tell more about your book, use a subtitle. Keep in mind, however, that some titles will never need a subtitle.

What subtitle would you add to Gone with the Wind or The Old Man and the Sea?

Peruse book selling sites and notice any recent books that have no subtitles. Notice those that do use subtitles. You will get a “feel” for when to use and when not to use.

Usually a title will tell the overall feeling or story without giving away any exact details. Using a subtitle allows you to hint at more of the detail.

Subtitles must be as short as possible. I have seen books with eight to ten words in the title alone, and then a subtitle with the same number or more words is added. This represents not only a misuse of a subtitle but shows an overall title not well thought out.

Your subtitle should give the strongest clue as to what the story is about. If you choose a subtitle because your title is not necessarily weak but is broad inclusively, then your subtitle will draw the reader in. Think of it. The title is unique and catches the reader’s attention. Then the subtitle tells more of what they can inspect of the prose. I use prose here because nonfiction, even books like cookbooks, sometimes has subtitles.

The reader will need to learn something about the book from the subtitle. Never use a subtitle with the intention of keeping the reader’s eyes glued to your cover. It doesn’t work that way. Every word must offer the reader something to learn about the book. A lackluster subtitle leaves the potential book buyer with a ho-hum feeling.

Your title can be anything from plain and simple to quirky. Whatever it represents will be enhanced and enticing through the subtitle.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre.
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May 25

Mary Deal Talks about Creating Your Story Title

Creating Your Story Title

Something writers of multiple stories will experience: Titles may come to you in a flash. Some will take some thinking through.

If you’ve written your first and only story thus far, you may feel you have a great title for that one piece of prose. However, caution should be taken due to lack of experience in titles. You can only know how easy or how difficult choosing a title will be when you’ve written a few stories.

For the person who writes many stories or many books, again, choosing a title may come easy, or it may be one of the most difficult aspects of writing.

Your book will first be judged by its title and cover art. Those are the first two criteria that will attract a potential buyer if they know nothing about you or your book or books. The title and cover must entice the viewer to look further and flip to the back cover and read the synopsis.

Here are some tips to help both the beginning writer and the experienced.

~ Your title should covey the overall message of the story.

An example would be if your story is about a crime taking place in an apple orchard. If you title your book “The Apple Orchard,” then you might have the front cover showing something happening in an orchard, or something related to the crime. Otherwise, a bland title like “The Apple Orchard” could represent anything from a romance to a UFO abduction under the apple trees. The title and cover of this book must work together.

An example of this type of title is Joseph Wambaugh’s “The Onion Field.” His cover is a very dark field with telephone poles and gorgeous sky in the distance. If you did not know the crime behind “The Onion Field” you would have no idea what the story might be about. Wambaugh is just lucky enough to be a bestselling author so people know him and what type of stories he writes, but most of us are not yet bestselling authors. We need more to attract readers.

~ Use an important phrase from within your story. It can be from the narrative or the dialogue.

In my latest thriller, Down to the Needle, the character Joe Arno is goading Det. Britto to hurry. Time is running out. An innocent person will go to lethal injection. Arno says, “Do something, Britto. We don’t want this case to go down to the needle.” This story is about how the case slides mercilessly all the way down to the needle. In my mind, I asked myself: What better title could there be?

Be selective. Choose some of your very best lines of narration or dialogue. Use the very best, or change the wording a bit to fit.

~ An overall theme.

In my award winning thriller, River Bones, I selected from the overall theme. The Sacramento River runs through rural farm and crop lands. Tourists vacation in boats and some stay through the summer. Though illegal, they dump their dinner leftover meat bones and other foodstuffs into the river. It’s easy to find bones here and there or washed up near the river banks. It’s also easy to find bones when a crime is committed by a person who buries his victims in the soft damp river banks that promotes decay.

I named that novel River Bones for that reason, also because just the mention of bones can send shivers down a person’s spine.

In order to decide just the right title for your story, think about what you’ve written. Think about the best lines you’ve written. Your title is right there in your prose.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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May 04

Oh! This is a Tough Subject! “Facing Rejection,” an Article by Mary Deal

Facing Rejection
Mary Deal

No one likes rejection, but rejection is just a word – a word on which too many writers place too much emphasis.

When you understand the process of submissions and rejection, that word will hurt less if at all. You’ll see it as just another step in your progress.

The process includes you wearing your fingertips down to nubs as you get your prose written. Before you send your submission, what you need to know is that many factors become involved in acceptance or rejection. Here are only a few:

1) Did you follow the Guidelines perfectly?

Every publisher has different guidelines because they all have varying publishing formats and processes, from the type of story they accept to the format in which they require you to submit. Do you know how to switch your story from a .doc (in Word) to .rtf (rich text format)?

So you have followed all the guidelines? Next…

2) Did you read a copy of the magazine or some of the publisher’s novels or books to understand the type of stories they accept?

Are you submitting blindly, thinking your plot is so good they will accept it? No matter how good your story, someone else has written a better one.

3) Another factor may be the mood of the person on the receiving end.

You have no control over that, but if your story doesn’t ring bells with a literary agent or editor, no matter how good, you’ll get a rejection. The agent or editor could have recently been slapped with a divorce suit, or suffers from PMS that day. You have no control and human frailties do play a part in the process.

4) Have you submitted your manuscript all over the place, especially when guidelines call for “no simultaneous submissions,” and irritated a bunch of professionals you had hoped to impress?

Agents and editors all know one another. They talk. They tell each other of their negative experiences. Once someone associates your name with a really negative experience – C’est la vie!

5) Did you meet the deadline?

Did you wait till the last possible moment to submit? Most editors will choose favorites from the early entries because they can’t depend on what’s coming in with the slug of last minute arrivals. That’s not to say they won’t change their minds when a late arrival is so good they feel compelled to share it.

People find themselves in a rush when they wait till the last minute to finish their manuscripts. When they do, it’s thrown together haphazardly. An agent or editor can’t be blamed for picking favorites early. I believe all stories get read, but it would be difficult to displace a favorite. Submit early. Show you are ready to do business.

These are just some of the reasons for rejection, both in your control and out. If you know the process and still feel depressed over a rejection, your issues are not with the word “rejection” but, perhaps, you feel you’re being slighted. That just isn’t so.

I keep records of all my submissions, acceptances, and rejections. You should do that from the beginning. I have so many rejections that, knowing the process, rejections bounce off. My response is, “Hmmm… didn’t fit in that agent. I’ll try this new one.” That’s all the thought I give to it. That’s if I followed all the guidelines correctly.

Agents may send rejections, but editors won’t tell you if you followed the guidelines. You’ll just get a standard rejection. Sometimes it’s a form letter on their office memo; other times they may hand write a note on your cover letter and return it. In the case of magazines, you may never hear from them again, maybe not even get a rejection, just… nothing. But times are changing.

One of my biggest lessons of rejection was that I forgot to transfer my manuscript into .rtf format. I sent it in .doc. I knew I’d not hear from that editor again. I submitted the story elsewhere and got it accepted. To this day, I have never heard from the first editor, nor will I send a follow-up email since the story was accepted elsewhere. The first magazine was my first and greatly favored choice. I paid for my mistake.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Apr 15

Dressed for a Kill Author, Brian Bianco, Sleuths in to Visit with Mike Angley

MA: Today I am pleased to interview Brian Bianco, author of Dressed for a Kill. Brian began writing in 2000, and he’s presently working on books two and three. He says they are not part of any trilogy, and they not in the same genre. Brian spent 20 years is in the insurance industry, but he’s not visited it again, for which he is grateful! Brian has lived in Vancouver and surrounding communities all his life.

So, Brian, tell us why you made the transition from insurance to writing.

BB: Since the late nineties, I had been itching to do something else with my life, rather than continue on in the insurance field, having worked for some of the biggest brokerage firms in the world. It was no longer gratifying. I’ve always considered myself to be creative by nature, drawing (representation under ‘author’ on my website) being a part of that creativity when I was younger but not so much younger. On my website under the link ‘inspiration’ you will find the true reason behind me deciding that I wanted to write. The story is true even if it sounds a little corny.

MA: Why novels? Why not Insurance for Dummies (chuckling)?

BB: Writing novels was something I thought I could do and be good at it. After writing my first novel, if I thought it wasn’t good enough, the book, along with me would never have seen the light of day. I liked the challenge that writing presented to me personally—to be able to create something out of nothing other than what we as writers can think of and then somehow put it all together. Wow!

MA: What is Dressed for a Kill all about?

BB: My story revolves around a reporter for the Chicago Tribune, who aside from working on the biggest story of his life, is also confronted with problems at home. The following is what can be found on the back cover:

To Chicago Trib reporter Miles Fischer, it was just another rape and murder trial, until the two convicted felons are found dead in the muddy parking lot of a rundown bar just days after their surprising acquittal. His curiosity turns to suspicion after searching the archives where he discovers two more cases similar to the one in Tweeksbury. Is it a coincidence? Miles doesn’t think so. In fact, he believes he knows who the killer is after a chance encounter. Miles draws the ire of the FBI and becomes tight-lipped when confronted to disclose what he knows after publishing an article connecting all three. He wants the story and the glory that goes with it, and believes he is the only one who can identify the killer. He sets his sights on Seattle and creates a game of cat-and-mouse with the FBI and an ex-cop turned private investigator, who is after the same thing but for different reasons. What he and the private investigator don’t realize is just how deadly this game is about to become.

MA: That sounds exciting! So did you mold any characters from people you knew in real life, perhaps from your years in the insurance biz?

BB: I actually used some of the characteristics from me personally and transferred them over to the main character, Miles Fischer. I’ve had one person who reviewed the book call him, “a character you love to hate”, which took me aback somewhat, believing Miles is a good guy. I’ve had others who read the book say they loved the character, Miles Fischer, but then again, the book is really not about me. It’s about the fictional character, Miles Fischer. I would say the main character is both of these, ‘love him’ or ‘hate him’.

MA: Hmmm, so a protagonist who may not or may not be so likeable…tell us more about his personality.

BB: His strengths are his beliefs in the truth and finding out what those truths are, no matter what the cost, even though at times he skirts the truth in order to get what he wants. I would also have to say he’s not one to give up, again, no matter what the cost may be to both his family and his own personal safety. He’s opinionated (but aren’t we all?) and it’s those opinions (beliefs) that keep him going while around him, his marriage falls apart. He sees things as black and white, no grey areas, so I would say this trait can be construed as both positive and/or negative.

His weaknesses are he can be drawn to a pretty face (some called him a ‘womanizer’) that can lead him into making the wrong decisions to his own detriment. He can also be sarcastic to a fault when the situation suits him. He hates rules when they tie his hands. He thinks highly of himself, but he’s not as smart as he thinks he is, alas, the final chapters in the book which expose his failings with regard to his pursuit of the killer.

MA: Do you also have an antagonist who is as likeable/unlikeable as Miles?

BB: On the question of an antagonist, I would have to say it could be and probably is more than one. Bruno Carboni, the PI, is certainly the main one, since both he and Fischer are after the same thing. Agent Donlon is also an antagonist, since Fischer has no regard for the FBI as he pursues the killer with Donlon on his back. His wife, Erin, could also be considered in the same mode since she is against him in his pursuit of the story, wanting him to give it to someone else so that he can be at home with her while she delivers their first child. The problems going on in the marriage between Miles and Erin were taken from real-life. Mine to be exact.

MA: You told me you are working on two new projects. Tell us about them.

BB: Presently I’m working on two books; both are completely different from my first novel. One is written in the first person, my first attempt at what I think is harder to write. Therein lies the challenge.

MA: Thanks, Brian, for swinging by and chatting about your novel, Dressed for a Kill. To my readers, please stop by Brian’s website for more information: http://www.brianbianco.ca
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Feb 04

Steven Jay Griffel, Forty Years Later Author, Joins Mike Angley

MA: My guest today is Steven Jay Griffel. Steven was born in the Bronx, 1952. He tells me he, “met a beautiful blue-eyed art student in my junior year at Queens College (BA, Creative Writing, 1973) and married her in 1976. We’re still holding hands.” Steven studied American Literature at Fordham University, and he and his wife have two beautiful daughters, Sarah and Julia, grown and on their own. He spent his professional life in publishing, and he still works as a publishing consultant, though most of his time is now spent writing novels and talking about them. Steven is a frequent speaker and guest lecturer and especially enjoys leading book club discussions about his novel, Forty Years Later.

You told me you thought writing was a part of your DNA. How did you describe that, again?

SJG: I’m a born storyteller: sired by a father who never met a fact he couldn’t spin into fancy, and by a mother whose bitchin’ neuroses could make a grudge match of any relationship. From my father I learned there is no division between truth and fancy, just a wonderful gray area where imagination and ego could thrive. From my mother I inherited a genius for nursing regrets and grudges, so I’m never at a loss for reasons to rant.

I was raised on the colorful streets of the Bronx, where home plate was a manhole cover; where there was a pizzeria and deli on every other block; where there were always enough kids for a ball game; where it was okay to be Jewish, so long as you didn’t piss off those who weren’t.

MA: Well, that’s a colorful life! How did you decide to write novels? Was it always something you longed to do?

SJG: I wasn’t cut out to be a scientist or movie star or athlete. But I always had lots to say—and a talent for saying it well. In college I considered a career in journalism—until I learned I’d have to stick to the facts. I like facts, but I much prefer the novelist’s god-like sense of entitlement. As a novelist I decide the facts. I decide who rises, who falls. If I need a perfect line I create it, rather than relying on interviews and research for my gold. Thus I prefer fiction, where the music and meaning of words have primacy over facts. . . . I just remembered a pair of wonderfully relevant quotes:

“Journalism is literature in a hurry.” –Matthew Arnold

“Literature is news that stays news.” –Ezra Pound

I like to think that my writing is meant for the long haul.

MA: Well said! So tell us about Forty Years Later.

SJG: A middle-aged man (smart, handsome, happy, successful) has a single, gnawing regret: a lost opportunity to make history. He has kept the regret alive for forty years, continually picking at the scab of its memory. A coincidence (Fate, if you believe in such things) reunites this man with a former teen sweetheart who is very much a part of his regret. The man is married with children, the woman is famously and formerly gay, and their reunion results in the kind of sparks that presage trouble. It is a tale of music, movies, murder—and madness too. It is also a story of love and redemption—except for those who are probably going to Hell.

MA: Oh my! So had did you develop your protagonist’s character? Sounds like there may be a little of you in him…

SJG: Until recently, I too had a gnawing, life-long regret. Like a cancer that does not metastasize, it was annoying but not life-threatening. A complicated coincidence reconnected me with someone I hadn’t seen in forty years: a successful screenwriter who is best known for writing about the subject that framed my regret: Woodstock. We met and hit it off—big time. Of course, I was happily married with children and wouldn’t think of getting involved with another woman—but I have a protagonist; an alter-ego; a doppelganger, I suppose, and this fellow (named David Grossman) has been known to explore roads I dare not travel myself.

MA: So, what are David’s strengths and weaknesses?

SJG: Like many people, the novel’s protagonist is a miracle of contradictions. He is clear-seeing despite his blind spots; confident when not suffering from crises of self-esteem. He is a man who misplaces loyalties and manufactures jealousies. He loves and is loved but sometimes loses his way. All of which is to say, he’s flawed enough to get himself into a royal pickle—and brave enough to see his way out.

MA: What about an antagonist … is there a unique “bad guy” or a recurring nemesis of any kind?

SJG: There is a brilliant, formerly famous lesbian screenwriter with a blind lover and hip-hop son, who becomes a vengeful alcoholic with a particular fondness for dangerously sharp objects. Unique enough?

MA: (Smiling) Okay, so did any of your real-life experiences factor into the plot at all?

SJG: I also nurtured a life-long regret tied to someone I had not seen in forty years. We were reunited. Sparks flew. . . . Note: The real-life tale is private and tame and not worth the telling in this space. However, the novel it inspired is rip-roarin’. But it is not a story for the faint of heart or for those of unbending scruples. It is tale signifying: One is never too old to change; Beware what you wish for; There is no greater grace than tried and true love.

MA: Excellent! So what’s next for you?

SJG: I am working on a new novel called The Ex-Convert. It is, loosely speaking, a sequel to Forty Years Later. Though I am now in the enviable position of having a publisher waiting for my next book, I have no guarantee of publication. My publisher believes I hit a home run with Forty Years Later and demands I hit another one with The Ex-Convert. Batter up!

MA: An enviable position to be in…so will any characters from Forty Years Later migrate over?

SJG: David Grossman is the protagonist in each of my novels, and I haven’t sworn off him yet. Having said that, he is not quite the same character in each book. His voice and sensibility are pretty consistent, but his circumstances vary: he has a wife or not; he has a family or not; he lives in New York, or not, etc. Expect to see him again in the Ex-Convert.

MA: How do readers get a copy of your book?

SJG: Forty Years Later is available as an e-book on Amazon.com. The download is incredibly fast and easy. And no special reading device is required. Most people enjoy Forty Years Later on their computer, PC or Mac. But with each passing day more and more people are using e-readers (like the Kindle) or tablets (like the iPad) or screen phones like the Android, Blackberry, or iPhone. In fact, one of my first readers sent me the following text message from his iPhone: “Reading Forty Years later at 40,000 feet—and loving it!” I also encourage readers to friend me on Facebook and share their thoughts. It’s a digital dawn!

MA: Well, thanks, Steven. Folks, please visit these websites for more information about Forty Years Later and Steven Jay Griffel!



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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Dec 29

Mary Deal Dishes on Designing Book Covers

Designing Book Covers

Do you visualize your book cover before you finish writing your opus? Maybe you wait till you finish and then decide what goes on the cover. Either way, several points to consider when designing a book cover can either promote your book or cause it to be overlook on the shelves, even online.

Your book cover must catch attention. It must also give a clue as to what the story may be about. The points listed are what convince a viewer to pick up the book and see what it’s about. But so much more goes into that cover.

1. Does your genre have the power to draw readers back to your next book? Many people read only one genre. They may read one book by you, but will your next cover entice them to pick up your next book? Too, many readers follow their favorite authors. If you are a new author breaking into a genre, does your cover have the power to entice a viewer to pick up your book?

2. The above point goes along with who your intended audience may be. Romance and mysteries are the best selling genres. If you write romance or mysteries, for example, then your covers are totally different. Where romance might show and man and woman in a love embrace, a mystery might have a pistol and spots of blood on the cover. That certainly wouldn’t work in reverse.

3. In addition to the art on the cover, you must plan the fonts you may use. The size and style of the lettering in the title and other verbiage also needs to be apropos to the genre. Also, the script on any cover needs proper placement. You certainly wouldn’t place any lettering over a crucial portion of the cover art, like a person’s face. Where you place the lettering can enhance the overall feel and promise of the story.

4. Color is vitally important when considering how to bring out the best of your story through the front of the book. All covers must offer their own eye-appeal.

While I use romance and mysteries in these comparisons, the same tips apply to books in any genre, including nonfiction.

Each one of these suggestions is vital if you are to create a cover that is eye-catching and can be the beginning or continuation of building your brand. The covers of your books should not only attract new readers but bring previous readers back to you time and again.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Dec 08

“Preparing Your Manuscript for an Agent” by Mary Deal

Preparing Your Manuscript for an Agent


Mary Deal

Being aware of what agents look for will help you prepare the type of manuscript they will read. Keep in mind, these same rules apply once you have an agent and the manuscript is being sent out to publishing house editors.

All agents hope to find that one manuscript that is unique above all the others. It’s been said that all stories have been told. What makes them different is each individual writer’s slant on the topic, providing they have written a solid story.

When an agent begins to read, after years of experience, they are keen to grammar flaws. This is one area that could cause an agent or editor to reject a manuscript without consideration of any of its other merits.

Too, how long is your manuscript? Paper books presently should be 60,000 to 80,000 words. Anything more than that, since it’s the requirement, the agent will believe the writer too verbose, lacking control over their adjectives and adverbs and overall sentence structure.

With the advent of hand-held readers, entire books are now converted to ebooks. There may or may not be word count restrictions. Still, your story must be good to merit the higher-end costs of ebooks as well.

If the agent or editor reads on, they do so with one motivation. They need to decide if this book, when published, will sell enough to make back their commission and any advance royalty paid to the writer. And still, the book must make a profit for the publishing house beyond that point.

The agent or editor will also be judging the writer’s overall presentation. Is it neat? Was the cover letter professional? Did it follow standard form? Did the writer seem to know what he or she talked about. What they look for is how you, the writer will perform after the book is published. Are you going to be difficult to work with? Are you going to go out of your way to make this book a success? Or do you believe that’s the publisher’s duty?

Professionals know immediately if they want to spend the time to read all the way through. They are also concerned if a reader will want to spend hours with the story and author. They scrutinize to see if the writer’s descriptions are fresh and different. What the agent looks for is individual voice. It was once enough to say “the trees had greened up after the last heavy rain;” another to say “the morning sun reflected in the raindrops on the new green leaves and made the trees sparkle.” Your voice shows in how you describe scenes and action. Your description must be different than anything else you’ve read.

An agent is keenly aware whether or not they will turn from the first page to the second. Agents read thousands of stories. They know by the end of the first page if the book will stack up against others in the same genre.

Have you written characters that an agent will appreciate? Your characters must stand out from all the rest. For character development, see my articles Faces and Quirks and Character Sketches. Everyone, from agent, to editor to publisher to avid reader must like your characters. Make them likeable or make them the kind of characters we love to hate, but make them memorable.

The overall plot must be about something the characters need to attain or obtain. They must want it desperately or the reader simply will not care enough to follow the character through whatever conflict arises.

Not only in nonfiction but in fiction as well, your facts must be right. In nonfiction it can be no other way. If you wish to make your fiction true to life, which helps the reader suspend reality and keep reading, get your facts straight too.

Dialogue moves the story. It must be written in such a manner that enhances the character’s personality. Dialogue exchanges between characters must propel the story. Ordinary conversation is never written into books. It is boring and says nothing really. Consider this:

“Good morning, John.”

“Good morning, Jim. What’s on the agenda today?”

“Guess we’re supposed to take the plane out for a test run today.”

They went to leave immediately.

Or this:

“Morning, John,” Jim said, rushing in. He thumbed toward the sky. “Let’s get upstairs before the boss sees the plane still sitting on the tarmac.”

Ordinary conversation has no place in good writing. Dialogue and beats move the action. Oh yes, see my article titled Let the Dialogue Speak.

The above could easily be included in the instruction we’ve all heard: Show, Don’t Tell. Simply, what this means is that the reader must see the action happening. Dialogue promotes action. Any time the writer begins to tell what a person thinks, how they interact with others, that should raise a red flag in the writer’s mind. See the two examples above? The first version contains dead dialogue and stalls the action. The second example not only contains dialogue that moves the story, but shows us what these two people are doing. Shows, doesn’t tell.

* * *

Most of the information in this article applies to both agents and editors. You must find an agent before you can approach a publishing house editor. The agent does that for you. In rare instances I’ve heard about someone submitting directly to an editor, but it usually turns out to be a small start up publishing house. If you wish to approach the big houses, get an agent.

To help you find an agent, try the site which does not charge a fee. In my experience they have been totally reputable:


The agents listed on this site tell you what types of manuscripts they will accept and in which genres. It’s very thorough.


These are the people who publish those real thick volumes about everything you need to know as a writer. The book is expensive. However, if you sign up for their online edition, you get new listings and updates as new information come in all year long.

You can double check the credibility of an agent or editor you wish to contact by finding them on Preditors and Editors at:


Preditors and Editors tell you who is legitimate and who is a scam. Yes, there are scam artists in the writing industry. You knew that, right?

I’m sure other sites have additional information but these are great places to begin your search.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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