My guest today is Margie Church, AKA Churchlady, author of romance/thriller novels with “SASS.” She tells me that stands for Suspense, Angst, Seductive Sizzle. Margie is a married mom of two children, and a Minnesota native. He writing career began early when she published in “McCall’s Magazine” in the sixth grade. Margie describes her professions as a mother and author whose guilty pleasures are great beer, real vanilla ice cream, and lobster. I couldn’t agree more with that list! Read More
Tag Archives: Commitment
10 Book Signing Essentials
When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.
1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.
2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.
Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.
3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.
4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.
5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.
6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.
7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.
8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.
9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.
10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.
Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.
In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.
MA: Today’s guest flew in all the way from Australia…seriously, just to be on my blog . Sylvia Massara has been writing since her early teens. She has written in a variety of genres, from stage plays to screenplays to novels. Since she can remember, she’s loved immersing herself in a world filled with characters of her own creation—so it only seemed natural that she would become a writer. But before she became a writer, Sylvia had a career in Human Resources and she also ‘tinkered’ in her other love – acting. For a full bio on Sylvia, please visit her website: www.sylviamassara.com
Tell us more about what you did before becoming a writer.
SM: Prior to embarking on my writing career, I spent many years in the corporate world being a HR Manager, a Trainer/Lecturer, and most recently a Business Consultant. Having said this, my true love has always been acting. I can remember wanting to be an actress since the age of 5. I was in lots of school productions, and later in amateur theatre. I also did a stint (when I was in between jobs) as an extra in some Aussie soapies, where I rubbed shoulders with actresses such as Melissa George and Isla Fisher, whom I believe made a bit of a name for themselves in the US. I was also in TV commercials and a couple of documentaries.
MA: I can see how your acting and creative beginnings brought you to writing fiction.
SM: Well, I always lived my life in what you might call a ‘world of make believe’. Even now I do this. Ever since I can remember I always caught myself day dreaming; and I usually run several plots through my head at any given time. So I guess it was natural for me to progress to a career as a writer. I’ve been writing since I was a teenager and I always loved it.
MA: Tell us how this daydreaming resulted in your new novel.
SM: ‘The Other Boyfriend’, which I have just released in ebook format, is a quirky romantic comedy in the style of ‘Bridget Jones’. My heroine is a little bit scheming, trying to get her man by any means possible, but she’s also naïve and rather impulsive in her approach – and this is what gets her into trouble. The whole premise of the story is that she’s in love with a guy who is already in a relationship (albeit a relationship that has been platonic for many years), and Sarah, the heroine, comes up with the idea to find a ‘boyfriend’ for her man’s partner. All Sarah wants is to get this woman out of her life and she’ll pretty much stop at nothing in order to do it. Sarah’s best friend comes to the rescue by suggesting a male friend of hers – a so-called ‘lady killer’ – to romance the other woman away from Sarah’s man, and Sarah goes along with it. What she doesn’t expect is that she finds herself inexplicably attracted to her ‘partner in crime’ or ‘the other boyfriend’ as he’s dubbed in the story, and suddenly her world is turned upside down.
I’d say this book is ‘chick lit’ or ‘romance’, if you’d like to call it that. But I’ve had feedback from several male readers, and they loved it. This isn’t your run-of-the-mill love story. It’s more a story filled with a bit of scheming, plenty of humor, witty dialogue, some wacky characters and a few very unexpected turn of events.
MA: I must confess I don’t know the chick lit or romance sub-genres well. How did you go about crafting Sarah’s character?
SM: I have to say that I was inspired to write this story because Sarah is based on a life experience of mine. Of course, the whole story is highly fictionalized. But the love triangle, betrayal and the lessons Sarah learns along the way are similar to what I (and probably millions of other women out there) went through. And, I have to add, that Sarah has just turned 40 in the story, so she’s not your typical ‘perfect female’ romance character. She’s a mature woman full of flaws, trying to capture as much time as possible before it’s all too late. She wants to have it all: everlasting love, a family and a business before the big M catches up with her (the big M being menopause).
MA: (Smiling, wiping brow). I got that. What are Sarah’s strengths and weaknesses?
SM: Sarah is determined, if anything, to go after her dream, but she’s also vulnerable and rather naïve. The positive thing about her is that she is able to face harsh reality when things don’t turn out as she’d planned, and she is able to acknowledge that she didn’t act in the most honorable way in relation to her man’s partner. Ultimately, however, Sarah learns a few good lessons, and she comes out of her situation a stronger and more mature woman who is ready for a serious kind of love and commitment.
MA: Who’s the bad guy – there has to be one!
SM: There is. Jeffrey is the guy Sarah is trying to land. He is the one who leads her to believe that he’s no longer interested in his partner, Moira. He’s the one who keeps Sarah trying to do a balancing act. Half the time she doesn’t know whether he’s serious or not; whether he loves her or not. And there are other things Sarah doesn’t know about Jeffrey … until it’s too late. But I won’t say anymore or I’ll give the story away. Let’s just say that Jeffrey is the ‘super rat’ or ‘the charming bastard’ of the story
MA: I know you mentioned there are some elements of your own personal life in the story, if not every woman’s story. Did I get that right?
SM: The answer is YES. I already said that Sarah’s situation reflects something of what happened to me (and to many other women out there). Of course, all the characters are fictional, as is the storyline, but I guess you could say that there are little things in this story that were inspired by real life events.
MA: So what’s next?
SM: Towards the end of August, 2010, I will be releasing a totally different novel to this one, entitled ‘The Soul Bearers’. This one a life drama, inspired by true life events. It’s a story about courage, friendship and unconditional love. It’s a bit of a tear-jerker, really. So I advise having a box of tissues on hand.
I’m also in the process of planning my third book. This one will once again be a quirky romantic comedy, only this time the main character will feature in future stories.
MA: You have been an entertaining guest, and it’s not often that I blush during an interview. Is there anything you’d like my readers to know as we close?
SM: Both ‘The Other Boyfriend’ and ‘The Soul Bearers’ are available from Amazon, Smashwords and Lulu. In the next two months or so the books will also be available on paperback. I’ll be keeping readers up to date through my blog: www.sylviamassara.com.
MA: Today I have the pleasure of interviewing award-winning, best-selling author, Miss Mae. Miss Mae holds a special place in my heart because she honored me with my first guest blog as a new author when I was trying to navigate the waters of marketing and promotion!
She has a long list of books that have earned awards and special accolades. “Said the Spider to the Fly”, published by The Wild Rose Press, has consistently rated outstanding reviews and has won the esteemed title of Best Book of the Week for The Long and the Short of It Reviews and from The Romance Studio. It can be purchased both in digital format and in print directly from the publisher’s site. “When the Bough Breaks”, a young adult coming-of-age is the first from Whimsical Publications. Not only has this book generated top reviews, it’s also won a Best Cover of the Month award, and won the 2009 P & E Readers’ Poll in the YA category.
The highly acclaimed “It’s Elementary, My Dear Winifred” won a 2009 Top Ten Read at MyShelf.com. It’s slanted for a late summer re-release from Whimsical Publications, with the second in the “Dear Winifred” series planned to be finished late 2010.
She also enjoys writing humor and non-fiction articles. Besides her monthly contributions to the ezine American Chronicle, some of her publications can be found in The Front Porch Magazine, Good Old Days, and Writers Weekly.
Whew! I could go on and on…Miss Mae, welcome to my blog. It’s such an honor to have you guest with me. It’s obvious you have a love for writing, so why novels in particular? Read More
MA: My very special guest today is the former host of Georgia Public Radio’s “Georgia Gazette,” Emilie P. Bush. Emilie has traded in writing the news for writing Steampunk. For those not familiar with this type of writing, it is a sub-genre of science fiction that typically takes place in the 19th Century, but features anachronistic technologies (like digital electronics during the industrial revolution).
Emilie’s debut novel, Chenda and the Airship Brofman, sends Chenda and her companions up in the air, across a desert, through a mountain and under the sea in a thrilling adventure. Emilie P. Bush lives and writes in Atlanta. Welcome to the Child Finder Trilogy! Read More
A child living as prey to an opium-addicted father, drowning in a gene-pool of lowest expectations, feels shackled for life to the tobacco farms and cotton mill poverty of 1920’s western North Carolina. Some of the only beauty he knows rises in the eyes of a girl, surviving times harder than his own. Emerging from their adolescent love, the narrative rises far out beyond that opening milieu of violence, ignorance, and language-literal religious fundamentalism. It branches toward likely the least expected figure ever in a Southern novel. Her mystery begging the question — what might have been, had an African-American infant born of scandal been placed on the arms of one of the grandest American fortunes of the early 20th Century? Raised utterly cloistered in the clefts of Appalachia, steeped in her adoptive mother’s Vassar education, classical piano, the refinements most mountain people considered as distant and alien as the stars. When that son of an opium addict happens upon her — each in uniquely desperate times — they set off the beginnings of seismic change to the worlds they’ve known. Driven by what Faulkner might call human hearts conflicted deep within themselves — the feel of it terrifying and beautiful at once. What overflows them distills to ways of life that melt the hard rocks of racism, classism, the self destruction of living down to the worst human expectations. By its contemporary end, the telling of this story has moved readers of both genders to tears of our best human possibility. I’m deeply humbled by this, and by how the story entertains with humor, the grit of real adventure, and forms of love least expected. Read More