Tag Archives: card

Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Sep 15

Mary Deal Outlines “Outlining a Story”

Outlining a Story

Writing a novel, even a short story, and keeping details and action in some semblance of order can be a daunting task. A loose outline, even a simple list of occurrences, can be the best aid to keep you writing on track.

I began using a structured outline but have since been able to keep facts in order by making a running list of plot points and anything else I need to remember.

We all remember learning about outlines in school. To me, they were rigid with a lot of requirements and I spent more time trying to remember how to title the information than getting the data on paper.

As a writer, you will have had more experience with keeping an accumulation of facts in your mind as you pound the keys. Or maybe you’ve gotten lost in all the twists and turns of your story. Here’s some easy help. For example, let’s say your story is about a woman searching for her abducted daughter.

Keep in mind that all stories need the following:

Setup (want)
Rising Action
Reversals
Recognition
Climax
Denouement

Here’s a simple outline to keep the plot on track. My notes in parenthesis are for your understanding and need not appear in your outline unless they further help you.

Title at the Top

1-Abi’s daughter was abducted (told in present time, with some back story (SETUP)

2-Abi learns of a young woman her daughter’s age on Death Row (Rising Action)

a-The inmate faces lethal injection for a crime she didn’t commit

3-Twenty-three years have passed but similarities exist between the inmate and Abi’s daughter

a-Abi begins an intense investigation, including DNA, to learn if the inmate is her daughter
b-Abi pays to restore the sight of the only eye witness.

4-While Abi investigates; her home is torched, as is the sole witness’s home (Reversals)

a-With restored sight, the sole witness skips town.
b-Abi discovers an undercurrent, one to get the inmate to pay for crimes of others

5-DNA proves the inmate is Abi’s daughter (Recognition)

a-Abi fights to prove the innocence of the inmate

6-The case goes all the way down to the needle (Climax)

a-The lethal injection chamber

7-How the story ends after all the action plays out; how the characters’ lives are affected by the climax. (Denouement)

For the sake of this newspaper column, everything begins on the left margin. When you make your list, you can indent the a and b lines to set them off to detect them easily.

It’s as simple as that. The Setup should be brief, intense so the reader is drawn into the plot and can’t leave. The bulk of your story will be contained in Rising Action, Reversals and Recognition. The Climax should be unexpected, brief and stunning, or stinging. The Denouement is a wrap up and should never be more than one or two very short chapters. It can also be handled with anything from a few lines to a paragraph or two.

As you work with your outline, you can lengthen any area. I make more notes for the middle portions because that comprises the bulk of the story.

Another form of outlining: Many people prefer to put each new scene on a 3×5 card and write each scene before going on to the next. I prefer to have a running outline which I sometimes print out so I can see the whole story at a glance.

By the way, the story I’ve just outlined is from my latest thriller, “Down to the Needle.” If you read it, you will see most of the book is NOT included in the outline. Outlines are merely the main plot points but can be as detailed or as simple as you can work with. My outline here is simple. The story itself has so many twists and turns that could only happen by not tightly structuring the creativity of my muse. Read More

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