Tag Archives: bio

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Jan 12

Mary Deal Dishes Up 10 Book Signing Essentials!

10 Book Signing Essentials

When I began to have my own book signings, I found it fortunate in that the larger stores, Border’s Books and B. Dalton, provided not only tables but white cloth covers as well. Not till a little later did I realize that this did not hold true for all stores. I began to make a list of essentials a writer needs in order to present themselves in a professional manner.

1) Even larger stores sometimes have no table cloths. Carry your own. One store had an ample sized table but the cloth only covered the top. I prefer to tuck my travel bag of promotional materials under the table when possible for an easy grab when I need them. Therefore, my larger cloth was thrown over what the store provided, hung all the way down in front, and I was able to keep my bag out of site.

2) Carry a letter-sized plastic picture frame with your photo and book cover for display on your table. Sometimes, but seldom, stores will have their own stand-up table sign already made. I found these to be lacking. In addition to my photo and book cover, I also include a brief Bio of two to three small paragraphs. It’s amazing how many perspective buyers like to read about the author. It seems to draw them closer emotionally. They feel they know you and didn’t have to spend time asking you about yourself. Instead, they ask about your book.

Something extra I do is put a full-sized book cover photo on the back side of the clear plastic frame as well. The book cover can then be seen from various directions.

3) Have another stand to place your book in an upright position. Books lying flat on the table top can only present their edges to viewers. You want your cover showing in all its magnificence.

4) The major book stores have their own signs made and hanging on the front of the table cover, in addition to other areas in the store. However, for those shops that do not have posters, hopefully, you will have had some made. If your book signing is in your area, take some posters to the store to have those hung at least a week prior to your arrival.

5) Postcards. You can mail postcards to friends and even store and business owners in the area where your book signing will take place. When I run out of bookmarks, I use these cards instead.

6) Bookmarks. I often run out of bookmarks because people want to take one as a reminder to buy the book later. It’s unfortunate that they don’t buy it right away, but if a bookmark helps them remember, give it freely. This has worked for me. Too, at your table, every book should have a bookmark stuck into it.

7) Business cards. Though I’m not intending to show favoritism, I use vistaprint.com for all my cards. Wherever you prefer to buy them, Kinko’s maybe, make sure to have enough. Try to put your book cover on the card. If that’s not possible, make it something related to writing or to your Web site. Have these on your tabletop too.

8) Brochures. If you have a Web site and books to sell, you might consider having some brochures made – or make them yourself. Make them professional looking and not looking like a Xerox copy of a Xerox copy. If a signing is in your area, pass them out to people you meet in your daily routine of shopping and such. Ask local stores to display a few. If in a town outside your locale, arrive early and hand out some brochures to people in the area. This works well in malls. Have some of these on your table top. People will pick up anything to learn more. That means they spend more time at your table.

9) Flyers. Store managers are grateful for any help you can offer. Ask them if they would like some flyers to display around the store. Your flyers should be professional in appearance and not something you threw together and printed out on a bad printer. No Xerox copies as mentioned in #8 above.

10) Many other items can be given away to those who purchase your books. This is a simple way of saying thank you and building rapport with a reader who potentially will look for your next book. Too, one good item is pens or pencils with the book’s title, or your Web site URL. For promoting my Egyptian suspense novel, The Ka, I purchased huge quantities of tiny hand carved Egyptian scarabs in real colored stones. I allowed those who bought books to sort through the bin to find two that would match, possible to make earrings or whatever. Giving out little inexpensive extra items produces an aura of fun too.

Any or all of the above items serve to enhance your professional appearance and express to the store managers and prospective book buyers your sincerity, intention and commitment to your craft.

In today’s economy, when people cannot afford little luxuries, even one or two of these items will serve you well. Stand up at your table and get a lively conversation going with those who come to see you. It’s amazing what a smile can do.

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Sep 03

All the Way from Australia Comes Romantic Comedy Author, Sylvia Massara to Guest with Mike Angley

MA: Today’s guest flew in all the way from Australia…seriously, just to be on my blog . Sylvia Massara has been writing since her early teens. She has written in a variety of genres, from stage plays to screenplays to novels. Since she can remember, she’s loved immersing herself in a world filled with characters of her own creation—so it only seemed natural that she would become a writer. But before she became a writer, Sylvia had a career in Human Resources and she also ‘tinkered’ in her other love – acting. For a full bio on Sylvia, please visit her website: www.sylviamassara.com
Tell us more about what you did before becoming a writer.
SM: Prior to embarking on my writing career, I spent many years in the corporate world being a HR Manager, a Trainer/Lecturer, and most recently a Business Consultant. Having said this, my true love has always been acting. I can remember wanting to be an actress since the age of 5. I was in lots of school productions, and later in amateur theatre. I also did a stint (when I was in between jobs) as an extra in some Aussie soapies, where I rubbed shoulders with actresses such as Melissa George and Isla Fisher, whom I believe made a bit of a name for themselves in the US. I was also in TV commercials and a couple of documentaries.
MA: I can see how your acting and creative beginnings brought you to writing fiction.
SM: Well, I always lived my life in what you might call a ‘world of make believe’. Even now I do this. Ever since I can remember I always caught myself day dreaming; and I usually run several plots through my head at any given time. So I guess it was natural for me to progress to a career as a writer. I’ve been writing since I was a teenager and I always loved it.
MA: Tell us how this daydreaming resulted in your new novel.
SM: ‘The Other Boyfriend’, which I have just released in ebook format, is a quirky romantic comedy in the style of ‘Bridget Jones’. My heroine is a little bit scheming, trying to get her man by any means possible, but she’s also naïve and rather impulsive in her approach – and this is what gets her into trouble. The whole premise of the story is that she’s in love with a guy who is already in a relationship (albeit a relationship that has been platonic for many years), and Sarah, the heroine, comes up with the idea to find a ‘boyfriend’ for her man’s partner. All Sarah wants is to get this woman out of her life and she’ll pretty much stop at nothing in order to do it. Sarah’s best friend comes to the rescue by suggesting a male friend of hers – a so-called ‘lady killer’ – to romance the other woman away from Sarah’s man, and Sarah goes along with it. What she doesn’t expect is that she finds herself inexplicably attracted to her ‘partner in crime’ or ‘the other boyfriend’ as he’s dubbed in the story, and suddenly her world is turned upside down.
I’d say this book is ‘chick lit’ or ‘romance’, if you’d like to call it that. But I’ve had feedback from several male readers, and they loved it. This isn’t your run-of-the-mill love story. It’s more a story filled with a bit of scheming, plenty of humor, witty dialogue, some wacky characters and a few very unexpected turn of events.
MA: I must confess I don’t know the chick lit or romance sub-genres well. How did you go about crafting Sarah’s character?
SM: I have to say that I was inspired to write this story because Sarah is based on a life experience of mine. Of course, the whole story is highly fictionalized. But the love triangle, betrayal and the lessons Sarah learns along the way are similar to what I (and probably millions of other women out there) went through. And, I have to add, that Sarah has just turned 40 in the story, so she’s not your typical ‘perfect female’ romance character. She’s a mature woman full of flaws, trying to capture as much time as possible before it’s all too late. She wants to have it all: everlasting love, a family and a business before the big M catches up with her (the big M being menopause).
MA: (Smiling, wiping brow). I got that. What are Sarah’s strengths and weaknesses?
SM: Sarah is determined, if anything, to go after her dream, but she’s also vulnerable and rather naïve. The positive thing about her is that she is able to face harsh reality when things don’t turn out as she’d planned, and she is able to acknowledge that she didn’t act in the most honorable way in relation to her man’s partner. Ultimately, however, Sarah learns a few good lessons, and she comes out of her situation a stronger and more mature woman who is ready for a serious kind of love and commitment.
MA: Who’s the bad guy – there has to be one!
SM: There is. Jeffrey is the guy Sarah is trying to land. He is the one who leads her to believe that he’s no longer interested in his partner, Moira. He’s the one who keeps Sarah trying to do a balancing act. Half the time she doesn’t know whether he’s serious or not; whether he loves her or not. And there are other things Sarah doesn’t know about Jeffrey … until it’s too late. But I won’t say anymore or I’ll give the story away. Let’s just say that Jeffrey is the ‘super rat’ or ‘the charming bastard’ of the story
MA: I know you mentioned there are some elements of your own personal life in the story, if not every woman’s story. Did I get that right?
SM: The answer is YES. I already said that Sarah’s situation reflects something of what happened to me (and to many other women out there). Of course, all the characters are fictional, as is the storyline, but I guess you could say that there are little things in this story that were inspired by real life events.
MA: So what’s next?
SM: Towards the end of August, 2010, I will be releasing a totally different novel to this one, entitled ‘The Soul Bearers’. This one a life drama, inspired by true life events. It’s a story about courage, friendship and unconditional love. It’s a bit of a tear-jerker, really. So I advise having a box of tissues on hand.
I’m also in the process of planning my third book. This one will once again be a quirky romantic comedy, only this time the main character will feature in future stories.
MA: You have been an entertaining guest, and it’s not often that I blush during an interview. Is there anything you’d like my readers to know as we close?
SM: Both ‘The Other Boyfriend’ and ‘The Soul Bearers’ are available from Amazon, Smashwords and Lulu. In the next two months or so the books will also be available on paperback. I’ll be keeping readers up to date through my blog: www.sylviamassara.com.
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Nov 01

Mike Angley Actively Seeking Author Guest-Bloggers

I’m currently seeking fellow-writer-guests to blog on my website. I would like to hear from currently-published authors in the mystery and/or thriller genres. It’s okay if you write across genres, so long as you primarily write mysteries or thrillers. For writers of other genres, I will branch out in the future (so there will be opportunities!), but for now I want to concentrate on these two areas to start. Read More

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