Tag Archives: advertising

Apr 20

Uggggh! Book Signing Failure! by Mary Deal

When a Book Signing Fails
by
Mary Deal

Many reasons exist for having a failed book signing event. Some reasons given below should prepare you for what is needed to be successful. Ways to save a failed book signing when no one shows up are also given.

1) The store did not advertise your event.

2) You did not take posters or advertising materials to the store to help with their promotion. This ties with #1.

3) Whether or not the store advertises widely, you should notify local papers and other venues that advertise events in that town.

4) If your event takes places in your hometown, you failed to advertise widely and on the Internet too.

5) You did not plan to give a presentation, speech or lecture that would draw people in. Most of us do not have an advertising budget that will draw lines of people out the doorway waiting for an autograph. It’s sad to see someone walk up to a table and hand the author their book. The author signs and says “Thank you.” The buyer walks away. No real connection was made.

6) Your table is not decorated appropriately. A table with your books is not enough. Have a nice table cover. Have a table sign or two; one with your Bio and photo, another with a photo of your book cover and the Synopsis printed on it.

7) Do you have post cards? Bookmarks? Business cards?

8) Are you sitting there reading while waiting?

These are some of the reasons book signings fail. Some things you can do if you have all the essentials in place but, still, no one comes.

1) Especially if the store is not busy, walk around the store offering your book marks. Do this if it looks like no one will be attending your signing.

2) The store should voluntarily announce that you are in the store and having a signing. If they have no PA system, ask how they might tell their customers that you are there.

3) If they have a way of making announcements and it looks like few will attend, ask the store to announce that you will have a drawing for a free copy of your book for all those who attend. You should always carry a brown paper bag for putting little slips of paper into with attendee’s names to be drawn after the signing.

4) Make sure your table attracts lookers. Even add a small bit of flowers if it helps make it look pleasant.

5) Have some items on your table that apply to the book. In the case of my Egyptian novel, The Ka, I had a small bowl of hand-carved scarabs waiting. Those who bought books were allowed to pick through and find two that matched.

6) If you can be an actor, dress the part. That is exciting! Do you write sword and sorcery? Dress in a costume of the time period. If the store is big enough, pre-plan a duel with someone. Of course, you will have permission from the store beforehand. Is your book about belly dancing? Wear that costume. Be daring, you wrote the book. A hard core crime writer whose signing I attended had herself carried in inside a body bag! Talk about getting people’s attention!

7) So you’ve sat there and no one attended. Get up and walk around the store carrying your book. Pass out your book marks and business cards. It may seem like a feeble last resort gesture, but at least you will have placed something into the hands of potential readers.

8) Stand at the entrance and hand out your book marks to buyers exiting with their packages. If not your books, use every moment to get something of yours into the hands of book buyers.

Many ways exist to prevent a failed book signing. Likewise, many ways exist to redeem the moment. If you have had a failed signing, you should see it as a valuable lesson in how to prepare for your next event.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Mar 02

You! Hey You! You…Are the Book Promoter…Wise Words from Mary Deal

You, the Book Promoter
by
Mary Deal

One sure fact you hear about the writing industry is that writing the book is 10% of the work while promotion takes the remaining 90%. Knowing this, it’s best to be prepared beforehand, having a clear picture of what’s expected of you, the author, if your book is to sell.

With the advent of print-on-demand, if you do not do any advertising and promotion, you may not end up with the proverbial stack of unsold books in your garage. However, you will notice that your sales figures never climb out of zero and your royalty checks are non-existent.

Something else you may have heard about this business is “Write the book first.” While I agree that you must have the finished product in order to promote, once that book is in its final stages and moving through the publishing process, little time remains to learn even the basics of promotion. So while you write your book, have numerous questions in mind that must be answered:

Which publishing format should I use – print-on-demand, self-publishing, or…?

Should I try to get a literary agent to represent me?

Which publisher should I consider?

What audience do I intend for this story?

How do I reach them?

Do I need a website?

A blog?

Should I join social sites?

Will my close friends and relatives spread with word about my book?

Should I write articles and get them posted on various blogs?

Do I have the funds it takes to make my book a success?

Do I have a list of magazines and newsletters for mailing review copies?

Do I need bookmarks, business cards, post cards, flyers, posters?

How do I set up book signings?

Should I contact various media? Which ones?

Do I know media protocol?

Do I know anyone from the local newspaper?

Many questions will cross your mind as you research all that is necessary and answers will come as you immerse yourself in the writing industry. As you meet people across the Internet, even in your own community, you may learn of one person’s success. Investigate their history and techniques in selling their books. Befriend them, if possible, especially on social sites.

The questions asked above should give the prospective author an idea of what it takes to promote a book and rack up sales. But still, so much more needs be learned. This list is in no particular order because that’s the way the questions will present themselves to you. You will, most likely, know when to handle each one over time.

Many of the topics mentioned in this list are discussed separately in other articles. However, as you write, make notes of things you need to know. Spend some time each day researching just one aspect of book promotion. Over time, you will gain solid knowledge of just what it takes to make your book a success.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre. Read More

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Mar 12

Former Air Force OSI Special Agent And Current Author John T. Miller Sleuths In To The Child Finder Trilogy

I am very honored to have as my guest today, a fellow former Air Force Office of Special Investigations (OSI) Special Agent John (“Jack”) T. Miller. Jack is not only a former OSI agent, but he’s also an accomplished writer.

He served in the US Army (three years) and the USAF (eighteen years), before retiring in 1975 as an E-8, Senior Master Sergeant. So let me do the math…this means Jack entered the military before I was even born, but I won’t tease him too much!

Jack has had a long career serving the law enforcement community. He worked for the Clark County, Nevada, District Attorney’s office surveilling Organized Crime figures. He also went undercover with the FBI and the Las Vegas Metropolitan Police Dept conducting long term stings against street thieves and burglars. He served with the Nevada State Gaming Control Board (GCB) as an enforcement agent and retired from there in 1988 as a Senior Agent. During those years he was an expert witness in state and federal courts in cheating cases. Not to be outdone, he worked part-time in casino surveillance (Eye in the Sky) at three different casinos and part-time as a contractor to the US Army conducting surveillance on civilian trucking companies hauling sensitive military equipment and ammunition. Jack fully retired in 2002. Let me personally thank you for your service to our country, to the Air Force OSI, and to the law enforcement community. Read More

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Dec 16

Debut Author P.I. Barrington Sleuths In For A Chat With Mike Angley

I am pleased to introduce today’s guest-blogger, P.I. Barrington. Ms. Barrington is an ex-entertainment industry professional (read: radio air talent to record label worker bee) who has recently returned to her original career choice of fiction writing. She lives in Southern California, and her first novel, Crucifying Angel, launched in early November. Read More

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Nov 04

Mike Angley Interviews Mystery Author Nancy Lynn Jarvis

My guest today is author Nancy Lynn Jarvis. She’s been a Santa Cruz, California Realtor for almost twenty years. After earning a BA in behavioral science from San Jose State University, she worked in the advertising department of the San Jose Mercury News. A move to Santa Cruz meant a new job as a librarian and later a stint as the business manager of Shakespeare, Santa Cruz. Nancy’s work history reflects her philosophy: people should try something radically different every few years. Writing is her newest adventure. Read More

Posted in Author Blogs, Author Colleagues, Guest Blogging, Interviews | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments