‘Elevator Pitch or Logline,’ An Article by Mary Deal

Elevator Pitch or Logline


Mary Deal

These are some tips for narrowing down your story plots points in order to come up with both your Logline and your Elevator Pitch. I suggest you begin by finding your Logline.

A Logline is usually 25 words that describe the overall plot. Many publishers will accepted up to 50 words. You must distill your story down to those few words because you will be asked time and again for them.

An elevator pitch is one simple sentence that grabs attention. Literally, if you’re on an elevator and have a few seconds to interest the curious about your book, what would you say? It must grab interest. It must make the others on the elevator jot down or make a mental note to look for your book. Have some business cards with you.

Think about that scenario. You get on the elevator and someone asks “What’s your next book about.?” You need that pitch here. It makes or breaks interest in the little slip of time before they or you step off.

Or maybe they ask, “Do you work in this building?” Your answer would be, “No, I’m a writer. My latest thriller is about a woman who finds her abducted daughter facing lethal injection for a crime she didn’t commit.”

Narrow down your story line to make it as simple as you can but still have a powerful punch.

Here are some exercises for narrowing down to both your logline and your elevator pitch. Ask yourself these questions:

1. Why is your story interesting to anyone?

2. How does my book differ from other titles in this genre?

3. Will people remember the story I’ve told?

4. How do people respond when I tell them what the story is about.

5. Make a list of benefits that readers will receive from your book?

This much will help you choose the most exciting phrases, or a particular scene, that will trigger one or two lines that describes the overall work. Distill it down till you are able to say the sentence(s) in fifteen to twenty seconds.

When you feel you have the proper pitch and may have time left to say more, consider adding what the story is about and what the reader will receive from reading it. Keep the attention on the book and story and never make a statement that draws attention to yourself as the author.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre.

About Mike Angley

Mike Angley is the award-winning author of the Child Finder Trilogy. He retired as a Colonel from the Air Force in 2007 following a 25-year career as a Special Agent with the Office of Special Investigations (OSI). He held 13 different assignments throughout the world, among which were five tours as a Commander of various units, to include two Air Force Squadrons and a Wing. He is a seasoned criminal investigator and a counterintelligence and counterterrorism specialist. In his last assignment, he was Commander of OSI Region 8 with responsibility for all of Air Force Space Command. He’s fond of saying, “If it entered or exited Earth’s atmosphere, I had a dog in the fight!”
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