A Little About Video Trailers
A friend claimed video trailers don’t sell books. I tend to disagree, partially. That is… When my video trailers go live, I see an upsurge in sales and personal website hits. What the friend claims is that the only purpose of videos is to attract attention. Yes, they do. That’s what you want. And they get a potential reader interested in the story – if it’s a good video.
Trailers must contain great content in order to convince people to buy the book.
Video trailers will sell books if they tell – in an interesting, exciting way – what the story is about. They must also show what the reader will gain from reading the book. Therein lies the key.
If the reader is looking for nonfiction to learn something, what they will learn must be made clear, even if how they will learn is only hinted at as an enticement. If the potential reader thinks it will solve their problem or answer questions, they will buy from seeing a video. They will, at least, seek out the book and read the covers and blurbs. They will also go to Amazon and other sites and read the reviews.
In fiction, if a reader is looking for a good thriller, the video must offer excitement and the hint of a stunning ending.
Everything presented in a video must appeal to the genre and the content of the book.
In my experience, when my friends say their videos did nothing for them, I first view the video. In most of those cases, I end up asking myself, What exactly are they saying here? If the plot of the story is not covered well, and enticingly enough, of course, the video will leave any prospective buyer asking, Huh? Many videos are ho-hum. Many offer too much and are too long, yet say nothing. Many are too loud or too soft with the wrong music for the presentation. And on and on.
My opinion is that good videos rank up there with sample chapters, good reviews and word-of-mouth publicity. Videos are simply another means to grab attention. Like everything else, they must not let the reader down.
Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre.