Mary Deal Dishes on Designing Book Covers

Designing Book Covers

by

Mary Deal

Do you visualize your book cover before you finish writing your opus? Maybe you wait till you finish and then decide what goes on the cover. Either way, several points to consider when designing a book cover can either promote your book or cause it to be overlook on the shelves, even online.

Your book cover must catch attention. It must also give a clue as to what the story may be about. The points listed are what convince a viewer to pick up the book and see what it’s about. But so much more goes into that cover.

1. Does your genre have the power to draw readers back to your next book? Many people read only one genre. They may read one book by you, but will your next cover entice them to pick up your next book? Too, many readers follow their favorite authors. If you are a new author breaking into a genre, does your cover have the power to entice a viewer to pick up your book?

2. The above point goes along with who your intended audience may be. Romance and mysteries are the best selling genres. If you write romance or mysteries, for example, then your covers are totally different. Where romance might show and man and woman in a love embrace, a mystery might have a pistol and spots of blood on the cover. That certainly wouldn’t work in reverse.

3. In addition to the art on the cover, you must plan the fonts you may use. The size and style of the lettering in the title and other verbiage also needs to be apropos to the genre. Also, the script on any cover needs proper placement. You certainly wouldn’t place any lettering over a crucial portion of the cover art, like a person’s face. Where you place the lettering can enhance the overall feel and promise of the story.

4. Color is vitally important when considering how to bring out the best of your story through the front of the book. All covers must offer their own eye-appeal.

While I use romance and mysteries in these comparisons, the same tips apply to books in any genre, including nonfiction.

Each one of these suggestions is vital if you are to create a cover that is eye-catching and can be the beginning or continuation of building your brand. The covers of your books should not only attract new readers but bring previous readers back to you time and again.

Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre.

About Mike Angley

Mike Angley is the award-winning author of the Child Finder Trilogy. He retired as a Colonel from the Air Force in 2007 following a 25-year career as a Special Agent with the Office of Special Investigations (OSI). He held 13 different assignments throughout the world, among which were five tours as a Commander of various units, to include two Air Force Squadrons and a Wing. He is a seasoned criminal investigator and a counterintelligence and counterterrorism specialist. In his last assignment, he was Commander of OSI Region 8 with responsibility for all of Air Force Space Command. He’s fond of saying, “If it entered or exited Earth’s atmosphere, I had a dog in the fight!”
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