Choosing a Publisher
As an author with four books published, I am often approached by people who have started their own publishing companies. They offer comments and kudos from lots of people trying to show they are reputable. They also offer that others have signed up to have their books published by the new company. Too, the cover art on the books they publish is anything from exquisite to questionable.
I do not mean to belittle anyone brave enough to start a publishing company. However, several reasons exist that must be considered before choosing a start-up company.
1 – Who is the founder or CEO?
2 – What is their history with their own books?
3 – Are they successful authors themselves?
4 – Is that person merely a frustrated writer with no real business acumen?
5 – Do they accept anyone who wishes to publish a book?
6 – Are they selective in whom they take on as an author?
7 – In which genre do they specialize?
8 – Will they publish your book if not in their genre of choice?
9 – Do they charge exorbitant fees?
10 – Do they charge fees at all?
11 – What advertising and promotion do they offer?
12 – Are they successful in promotion, especially with their own books?
Some of the questions above can produce startling responses. The ones to pay the most attention to are #3, #6, #9, #11 and #12.
If a start-up company charges exorbitant fees and takes on ALL new clients, most likely they are trying to raise capital to keep their company afloat. While your book may be a means for them to raise capital, their first concern is staying afloat.
A person successful as a publicist will be able to promote your book. In the least, they will offer programs and aid to help you promote your book. If the company offers no help in promotion, don’t walk, run away! They are nothing more than a start-up vanity publisher.
Even a start-up company can be successful if they are selective about which genre they specialize, or in the very least, about which authors they select in multiple genres. Again, if they must sign on everyone who comes their way, they need money to stay afloat.
Mostly all publishing companies charge fees unless an author is lucky enough to get picked up by one of the Big 5 publishing companies. Always, decide if what they offer for any fees charged is worth spending money which might be best spent by you doing promotion yourself.
All these major points should be addressed when choosing a publisher. The very bottom line is that a publishing company should do lots of promotion for you and help you with promotion you do yourself. If they do not offer this, consider looking elsewhere.
Please visit Mary Deal’s website for more wonderful articles like this one: Write Any Genre.